Fivetran acquires Census to boost real-time data movement

Fivetran has reached an agreement to acquire Census, expanding its data movement platform to include reverse ETL and operational analytics capabilities.

Through this acquisition, Fivetran aims to provide enterprises with a fully managed solution for moving governed and automated real-time data not only from source systems to data platforms but also back into business applications.

George Fraser, Chief Executive Officer of Fivetran, commented, "This is an exciting moment for Fivetran, and even more so for our customers. For years, our most strategic customers told us they also want to action their data in real-time with Fivetran, not just centralise it in a warehouse. With Census, we're delivering on that need."

"Our joint customers can now move trusted, modeled data into every part of their stack, from source systems to cloud platforms and back into operational tools, all on a single, fully managed platform. This is a foundational step in helping enterprises make real-time, AI-powered decisions at scale."

Census, founded in 2018 and based in San Francisco, serves hundreds of customers across different industries and employs over 200 people. As part of the acquisition, the Census team, including co-founder and Chief Executive Officer Boris Jabes, will join Fivetran to help lead data activation strategy initiatives.

Boris Jabes said, "At Census, we've always believed that data teams should be the engine of operational excellence across the business—not just builders of dashboards. What companies truly need is the ability to put trusted, modeled data to work—inside the tools their teams use every day, in real time."

"Fivetran has long set the standard for simplicity and reliability in data movement, and by joining forces, we're creating the most complete and trusted platform for operational analytics and AI activation. I'm incredibly proud of what our team has built, and I can't wait to help shape what's next as part of Fivetran's executive team."

Fivetran's total number of connectors now exceeds 900, encompassing cloud applications, databases, data warehouses, and operational tools. The addition of reverse ETL support allows for governed data movement in every direction across all major data storage and operational infrastructures.

This represents Fivetran's third acquisition, following previous deals for HVR in 2021, which added enterprise-grade change data capture, and Teleport Data, which contributed to the development of Fivetran Teleport Sync, a database replication method.

Martin Casado, General Partner at Andreessen Horowitz, stated, "Fivetran has always stood out for its ability to evolve with the needs of modern data teams while setting the standard for automation and scale. With this acquisition, they're extending their platform in a way that brings data even closer to the point of action."

"The ability to move trusted, modelled data from warehouses into frontline tools is increasingly critical for organisations aiming to personalise customer experiences, automate processes, and enable real-time, AI-powered decisions. It's a powerful step forward for the enterprise data ecosystem."

This announcement comes after Fivetran reported surpassing USD $300 million in annual recurring revenue. The company also introduced Hybrid Deployment, which allows enterprises to run data pipelines in any environment, including private cloud and on-premises, through a unified platform.

Fivetran recently expanded its Managed Data Lake Service, enabling organisations to land data directly into cloud storage platforms such as Amazon S3, Azure Data Lake Storage, Microsoft OneLake and Fabric, and Google Cloud Storage. The service incorporates integrations with BigQuery and supports open table formats like Iceberg, assisting enterprises in building data lakes suited for artificial intelligence with governed pipelines at scale.

In addition, Fivetran has recently made several key appointments to its leadership team across areas such as marketing, finance, people, and regional operations to support continued global expansion.