Sinch named leader in Omdia CPaaS report for innovation & AI

Sinch has been named a Leader in the Omdia Universe: CPaaS Platform Providers 2025 report, receiving high marks across several evaluation categories.

The Omdia report evaluated CPaaS (Communications Platform as a Service) providers according to 12 different criteria, with Sinch receiving above-average scores in 11 categories. The company's highest ratings were in innovation (95%), go-to-market strategy (91%) and non-functional requirements (91%).

According to the released report, Sinch's performance reflects its recognised position in the areas of Rich Communication Services (RCS) and AI-enabled conversational messaging. The company's strengths also include a robust API-first architecture, which enables Sinch to orchestrate approximately 900 billion customer interactions each year across messaging, voice, email, and conversational channels.

Sinch is currently trusted by 175,000 businesses globally, who use its enterprise-grade infrastructure and intelligent orchestration capabilities to facilitate and automate digital customer interactions at scale.

Laurinda Pang, Chief Executive Officer of Sinch, commented, "We're proud of being recognised by Omdia for our continued progress toward a leadership position in RCS and AI-enabled customer communications. This recognition reinforces our commitment to providing a secure, trusted platform that helps enterprises confidently deliver personalised, automated conversations across every digital communications channel."

The Omdia report's assessment indicates that Sinch is performing strongly in the broader CPaaS market, which has become increasingly important as more organisations adopt mobile-first and digital communications strategies. Sinch's offerings include AI-powered solutions that support customer engagement through real-time, two-way conversations, with a specific focus on keeping customers engaged, informed, and safe.

The company's CPaaS infrastructure and integrated technologies offer a range of digital communication tools, including RCS and conversational AI, along with security features and fraud prevention measures. Sinch claims to provide a customer-centric approach backed by local regulatory expertise across more than 60 countries.

The Omdia report noted Sinch's efforts to support enterprises in delivering seamless and personalised digital experiences, underpinned by the company's ongoing investments in advanced conversational AI and enhanced orchestration capabilities.

The report also observed that Sinch's market execution and strategy have contributed to its continued momentum in the CPaaS sector, positioning it to help organisations future-proof their communications infrastructure as business requirements evolve.

Sinch's global reach and continued development of conversational commerce features are part of the company's focus on delivering comprehensive, omnichannel experiences for customers of enterprises around the world.