VIOOH & Vengo partner to expand DOOH ads to 65,000 US screens
VIOOH has entered into a programmatic advertising partnership with Vengo to expand its presence in the United States across various grocery, dining, lifestyle, and other high-traffic environments.
Vengo operates a large digital out-of-home (DOOH) network in the US, covering all 50 states, and spans grocery stores, convenience outlets, bars, casual dining venues, offices, gyms, malls, and recreational facilities. The new partnership enables advertisers to programmatically access more than 65,000 digital screens programmatically, generating an estimated 13 billion monthly impressions and representing 9% of the US digital OOH market.
Footprint across key cities
The network's inventory is concentrated in cities with significant population density and commerce activity, including New York, Los Angeles, Boston, Chicago, Philadelphia and Atlanta. Within the grocery category alone, Vengo delivers over 1 billion impressions each month through relationships with major US retailers. The bars and casual dining segment is responsible for more than 3 billion monthly impressions, while convenience stores add over 2 billion impressions, featuring well-known names such as 7-Eleven and Stewart's Shops.
In the office environment, Vengo's network reaches markets such as Detroit, Chicago, Philadelphia, Pittsburgh, Washington, D.C., and New York. For shopping malls, premium placements are found in key locations, including New York, Las Vegas, Houston, Orlando, Atlanta, Dallas and Los Angeles. The overall network also extends into gyms in major American cities as well as recreational sites in New England.
Programmatic enablement
Through this partnership with Vengo, VIOOH will use its programmatic technology and international experience to streamline the buying and selling process for digital out-of-home advertising in the US. This offers media buyers a unified experience across Vengo's widespread and varied screen inventory.
Gavin Wilson, Global Chief Commercial Officer at VIOOH, said:
"Our partnership with Vengo represents another significant expansion of our US programmatic marketplace, offering brands access to one of the most comprehensive and diverse DOOH networks in the country. Vengo's unique positioning across everyday consumer environments - from grocery stores to gyms to casual dining - provides advertisers with unparalleled opportunities to reach audiences throughout their daily routines. With over 65,000 screens generating 13 billion monthly impressions, this partnership delivers exceptional scale and targeting precision across the US market."
Brian Shimmerlik, Chief Executive Officer at Vengo, said, "VIOOH's global programmatic expertise combined with Vengo's U.S. footprint creates significant value for both media buyers and Vengo's location partners."
Benefits for advertisers
Advertisers will be able to utilise programmatic buying to bring advanced flexibility, efficiency, and precision targeting to their campaigns, regardless of whether their audiences are found in retail, leisure, work, or lifestyle settings. The scale of Vengo's network allows advertisers to engage with consumers at multiple touchpoints throughout their daily lives with improved efficiency.
VIOOH's technology platform connects advertisers and media owners globally, supporting campaigns across 34 markets. The company partners with over 50 demand-side platforms worldwide. Its entry into the US via Vengo's footprint will increase access for both domestic and international media buyers seeking tailored approaches to digital out-of-home advertising in a data-driven, automated environment.
Vengo's proprietary ad server facilitates campaign execution at speed and scale, and its presence in locations where US consumers spend time presents advertisers with an opportunity to reach target audiences close to the point of purchase decisions.
The partnership between VIOOH and Vengo is expected to streamline campaign activation across diverse venues and major metropolitan markets, providing advertisers with a wide-reaching platform for programmatic digital out-of-home advertising.
