About Mark
Mark Tarre
News Chief
Mark Tarre is an editor and journalist with experience across newsroom, public relations, and digital publishing. He has worked across different organisations on editorial and content-led projects. He holds a journalism degree.
Stories by Mark
Ulta Beauty adds Google AI shopping tools for customers
Yesterday
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digital transformation
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cx
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martech
Ulta Beauty rolls out Google-powered AI shopping across Search and Gemini, while building its own assistant for personalised browsing and checkout.
Macy's launches AI shopping assistant on website & app
Yesterday
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devops
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digital transformation
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cx
Macy's rolls out Ask Macy's, a generative AI assistant that helps online shoppers find outfits, try on looks and get style guidance.
US SMBs keep cybersecurity automation despite budget strain
Yesterday
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data analytics
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digital transformation
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advanced persistent threat protection
US SMBs hold firm on automated cybersecurity despite budget squeezes, as inflation forces tighter tech choices and wider AI enthusiasm cools.
Eseye adds SGP.32 support to AnyNet+ eSIM platform
2 days ago
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data protection
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digital transformation
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iot security
Eseye has bolstered its AnyNet+ eSIM and Infinity platform with SGP.32 support, pairing the latest IoT provisioning standard with resilience controls.
Vodafone & Google Cloud launch AI & security tools
2 days ago
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uc
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data protection
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digital transformation
Vodafone and Google Cloud widen their SMB push with new Gemini-based concierge and managed cyber defences, starting in Germany and Greece.
Güntner names Yan Evans to lead global data centre
2 days ago
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datacentre infrastructure
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hyperscale
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dc
Güntner taps former FläktGroup executive Yan Evans to unify its data centre push as AI-fuelled demand drives cooling expansion.
Barracuda spots 7 million device code phishing attacks
2 days ago
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firewalls
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mfa
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cloud security
Barracuda links surge in device code phishing attacks to EvilTokens kit as criminals exploit Microsoft 365 logins and bypass multifactor checks.
Commvault extends Clumio support to Google Cloud Storage
2 days ago
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saas
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storage
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data protection
Commvault brings Clumio backup service to Google Cloud Storage, targeting AI and analytics users with air-gapped recovery and early access.
Commvault brings cloud resilience tools to Google Cloud
2 days ago
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virtualisation
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edutech
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data protection
Commvault expands its cyber resilience platform to Google Cloud Marketplace, giving customers new ways to protect BigQuery, GKE and Workspace workloads.
Elastic adds Prometheus ingestion & PromQL in Kibana
2 days ago
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virtualisation
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devops
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apm
Elastic brings native Prometheus ingestion and PromQL to Kibana in technical preview, aiming to simplify incident response for SREs.
CrowdStrike launches AI security coalition with partners
2 days ago
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cloud security
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application security
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devsecops
CrowdStrike unveils AI security coalition with Accenture, EY, IBM Cybersecurity Services, Kroll and OpenAI to spot and fix code flaws faster.
OpenAI rolls out GPT-5.5 with coding & research gains
2 days ago
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devops
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data analytics
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digital transformation
OpenAI rolls out GPT-5.5 to ChatGPT and Codex users, touting stronger coding, research and office-work performance with tighter safety controls.
GE Appliances rolls out 800 AI agents across operations
3 days ago
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manufacturing
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data analytics
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digital transformation
GE Appliances uses Gemini Enterprise to put AI into factories, logistics and supplier work, cutting backorders 25% and speeding shift summaries.
EcoVadis deepens Google Cloud AI partnership for growth
3 days ago
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saas
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data analytics
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digital transformation
EcoVadis expands workplace AI rollout with Google Cloud, using Gemini Enterprise to automate internal tasks and train staff to build custom agents.
ConstructConnect launches AI takeoff boost for estimators
3 days ago
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storage
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digital transformation
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rpa
ConstructConnect rolls out Google Cloud-powered Takeoff Boost to cut hours from estimators' plan tracing with AI-generated measurements.
Citi Wealth launches AI assistant Citi Sky for US clients
3 days ago
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digital transformation
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fintech
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cx
Citi Wealth rolls out AI-powered assistant for US clients, with Google DeepMind avatar tech set to support advisors on wealth platforms.
Datadog launches GPU Monitoring to curb AI cloud costs
3 days ago
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devops
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siem
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apm
Datadog rolls out GPU Monitoring worldwide as AI teams face mounting pressure to pinpoint idle chips, slow models and rising cloud spend.
Amplitude launches AI Assistant for in-product support
3 days ago
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saas
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digital transformation
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cx
Amplitude brings AI support into digital products with Assistant, aiming to guide users in context, cut ticket volume and flag friction points.
SITA launches managed airport network service with HPE
3 days ago
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firewalls
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network infrastructure
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digital transformation
SITA rolls out managed campus network for airports with HPE, using cloud controls and AI to cut downtime, simplify operations and scale across sites.
Avid & Google Cloud bring AI to media editing tools
3 days ago
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digital transformation
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rpa
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erp
Avid and Google Cloud have struck a multi-year deal to embed Gemini and Vertex AI into Media Composer and Content Core, speeding archive search and editing.