The Ultimate Guide to Partner Programmes
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
American Partner Programmes News
Regional stories with direct local relevance
Numeral raises USD $100 million to tackle sales tax
As states tighten rules on digital goods, the San Francisco startup will use the capital to expand into new industries and add staff.
Crux Analytics raises USD $2.2 million seed funding
The new capital will help the fintech expand beyond community banks as local lenders seek growth without adding headcount.
SCOUTz opens beta for MSP sales intelligence platform
MSPs can now test a tool that spots gaps in prospects' tech stacks before first meetings, then tracks changes through onboarding.
Glassbox earns Microsoft designation for financial AI
The designation could help Glassbox win more bank and insurer deals by signalling its AI tools fit Microsoft cloud and compliance standards.
SC Codeworks launches AI-native logistics platform
Warehouse operators could cut custom connections and speed partner onboarding as SC Codeworks folds AI into logistics system integration.
Red Sift brings OnDMARC to Microsoft Sentinel Marketplace
Microsoft security teams can now ingest email authentication signals in one place, helping spot phishing and spoofing sooner during investigations.
Analyst Insights
Research and market analysis connected to Partner Programmes
Exclusive: ABBYY flags data readiness as AI barrier
Ataccama names Systemation Benelux distributor for AI push
Altimetrik wins AWS generative AI specialisation
Datavault AI agrees USD $94.5m CyberCatch takeover
Cognizant deepens Anthropic tie-up as Claude rollout grows
Featured News
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Expert Columns
In the AI era, channel value is being redefined
The five year wall
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
Upgrading legacy systems: How to confidently implement modernised applications
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
Interviews
Interviews and video coverage from the network
Recent Partner Programmes News
Orca launches AI partner platform to boost channel sales
Partners may win more business faster as Orca links rewards to lifecycle performance and uses AI to cut sales admin time.
OpenAI unveils 20 updates with new agents & GPT-6.1
Businesses may pay less for advanced AI as OpenAI bundles cheaper access, always-on agents and a shared workspace into ChatGPT.
Quorum Cyber to acquire Ontinue in Microsoft security deal
The merger is set to give Microsoft customers broader AI-led threat detection, response and recovery support across North America, the UK and DACH.
GTIA acquires ASCII Group to expand channel community
ASCII members will gain access to GTIA's international network and research as the acquisition widens support for IT channel firms.
Microsoft launches Frontier Accelerate for marketplace
Eligible software vendors can now tap guidance, funding and support to list AI tools on Microsoft's marketplace and grow sales.
Avalara launches AI tool for enterprise system links
Integration projects could be completed in days rather than weeks as specialised AI agents automate connector build and testing for Avalara customers.
Keepit tops USD $100 million ARR on AI Truth Cloud
The Danish cloud data protection group's nine-figure run underscores demand for independent backup as firms link AI adoption to data trust.
Exabeam channel-first push lifts partner-led pipeline
Partner-led sales now account for Exabeam's highest-volume pipeline source, as new-logo business surged 138% above plan in the first half.
UiPath names 2026 partner awards winners across sectors
UiPath's partner network spans 30 countries and 250 use cases, signalling growing demand for automation projects across industries.
Liquibase Secure launches on Snowflake Marketplace
Snowflake customers can now buy Liquibase Secure through the marketplace, with spend eligible for Capacity Drawdown as teams tighten change control.
KERV.ai wins top TPN Gold Star security certification
The certification gives publishers and advertisers more assurance as media groups tighten scrutiny over vendors handling premium video data and workflows.
FintechOS raises USD $28 million to fuel US expansion
Its US business is expanding rapidly, with recurring revenue up 40% and growth in the market hitting 130% in the first half.
Keyfactor tops USD $200 million in annual recurring revenue
Demand for machine identity security and digital trust tools lifted annual recurring revenue more than 35 per cent year on year.
F5 & Omnissa join forces on virtual desktop security
Enterprise IT teams could gain simpler, tighter-protected remote workspaces as the tie-up aims to cut gateway layers and improve resilience.
Horizon3 links NodeZero to CrowdStrike Falcon SIEM
Security teams can now compare validated exposure findings with endpoint and cloud telemetry after Horizon3 tied NodeZero into CrowdStrike's SIEM.
Godel joins Databricks partner programme as Bronze
The consultancy aims to help customers turn fragmented data estates into governed AI systems that can move from pilot projects into production.
FPT wins AWS DevOps Competency as cloud demand rises
Businesses pushing AI into production need more reliable cloud operations, and FPT says its latest AWS badge strengthens that support.
Gallagher Security wins OSPA manufacturer award again
The award underlines Gallagher Security's 15% annual R&D spend and growing US push, as customers gain simpler upgrades and support.
Proxmox launches Canadian arm with 24/7 enterprise support
North American customers will get round-the-clock vendor support as Proxmox opens a Kingston subsidiary and extends premium cover from October 19.
Gallagher & Luxriot join forces on US security platform
Security teams at regulated, multi-site operations could gain a single view of video, access events and data under the new partnership.
Job Moves
Sims Crane names Katie MacGillivary Chief Financial Officer
Geordie appoints Courtney Broadwell as Channel Chief
360 Privacy expands C-suite with four executive appointments
Alchelyst names three senior leaders after Lyra merger
Gallagher names Rimbert to lead US federal growth push
Terra Security names Anna Sarnek VP of business strategy
Gallagher Security names Nikki Cardenas to lead US channel
Testlio expands AI testing push & appoints new CEO
Calero channel chief Jason Wieser named to 2026 CRN list
