Assured Data Protection expands Tony Giannini’s remit

Assured Data Protection has expanded Tony Giannini's remit, adding responsibility for channel strategy across the Americas to his existing global innovation brief.

The managed services provider said Giannini will serve as Global Vice President of Innovation and Vice President of Channels, Americas. The role brings product innovation and partner execution under one leadership structure, covering North America, Canada and Latin America.

Giannini previously held the title of Vice President, Global Innovation. Assured said the expanded remit places innovation, product strategy and partner engagement under a single organisation.

Channel focus

Assured said the channel strategy in the Americas will centre on partner onboarding for new managed services, alignment with MSP-led consumption models, and support for hybrid and multi-platform environments. The company also cited continued investment in 24/7 support across multiple channels and languages.

The company positions itself as a managed services provider focused on data protection, disaster recovery and cyber resilience. It said demand continues to rise for fully managed offerings in these areas.

Innovation link

Assured said it expects the combined structure to reduce separation between product development and partner delivery. It described a feedback loop between partners and the innovation pipeline.

Giannini linked the approach to speed and partner input.

"When innovation and the channel operate as one, we shorten the distance between idea and impact," said Tony Giannini, Global VP of Innovation and VP of Channels, Americas, Assured Data Protection. "Our partners are deeply connected to customer needs. Bringing that insight directly into our innovation strategy allows us to build, refine, and deliver services that are immediately relevant, easier to adopt, and more valuable in real-world environments."

Assured said the structure also covers partner readiness for new services across its portfolio. It cited recent and upcoming innovations tied to hybrid and multi-platform environments, without detailing product releases.

Americas execution

The company said it will pursue what it called balanced growth across its partner ecosystem. It said this will sharpen focus on partners aligned with Assured's managed services model and its core technology alliances.

Assured also said it will continue work with national partners in the US while developing more regional and mid-market relationships. It pointed to major US cities as target areas for partner development.

The company said it also plans targeted expansion in Canada and Latin America. It described investment in partner enablement and local market engagement in those markets.

Brian Dutton, who leads revenue in the region, framed the move as part of a longer-term partner approach and an operational support model.

"Our growth has always been driven by long-term partnerships built on trust and consistent delivery," said Brian Dutton, Chief Revenue Officer, Americas, Assured Data Protection. "Expanding Tony's role reinforces that commitment, aligning our innovation strategy directly with the partners who take our services to market. Just as importantly, it reflects how Assured supports partners and customers every day, through proactive and reactive services, delivered 24/7, across multiple channels and in multiple languages. It's about helping partners grow with confidence, knowing they have a team behind them that's invested in their success for the long haul," said Dutton.

Partner metrics

Assured said its channel model prioritises long-term relationships rather than transactional engagements. It said it works with partners through sales cycles and throughout service delivery.

The company said its customer success teams operate as an extension of partner organisations. It linked the model to low customer churn and customer satisfaction scores that it said approach 100%, without providing a timeframe or a third-party benchmark.

Giannini said partners evaluate Assured on delivery and consistency over time.

"From day one, our philosophy has been to make our partners successful," said Giannini. "When partners trust us with their most critical customers, it's because we've proven we deliver what we promise, operationally, commercially, and over the long term."

Assured said Giannini brings more than a decade of senior channel leadership experience. It said he has held national and global channel leadership roles across the MSP, reseller and alliance ecosystem. The company said his background includes building partner programmes, working with distributors and technology partners, and aligning channel execution with MSP go-to-market models.

Assured said the expanded leadership structure reflects growth and a focus on execution across its channel ecosystem in the Americas.