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CRI Advantage earns Elite Partner status in ServiceNow programme

Wed, 8th Oct 2025

CRI Advantage has been designated as an Elite Partner within the ServiceNow Partner Programme.

The company, which provides IT services and consulting, has achieved a status attained by a relatively small number of firms in the ServiceNow ecosystem. The recognition is the result of the company's investments in technical certifications, positive client outcomes, and consistent delivery across ServiceNow's product lines.

Elite Partner status in the ServiceNow Partner Programme requires meeting standards based on performance metrics, customer satisfaction, delivery capabilities, and staff qualifications. CRI Advantage exceeded these benchmarks through its experience with ServiceNow products and its focus on client success, having implemented ServiceNow solutions across a range of areas, including IT Service Management (ITSM), Customer Service Management (CSM), IT Operations Management (ITOM), and Field Service Management.

Elite Partner requirements

ServiceNow's Elite Partner tier is reserved for organisations that demonstrate consistent high performance. Fewer companies reach this tier compared to the Premier level and below. Achievement is measured through strict criteria on certified personnel, project delivery outcomes, and evidence of customer satisfaction.

Monte Brookshier, Chief Executive Officer of CRI Advantage, stated,

"Reaching Elite is a testament to our team's craftsmanship and our customers' trust. We've invested heavily in certifications, delivery quality, and industry solutions so our clients realise value from ServiceNow faster-whether they're modernising IT service delivery, transforming customer experiences, or scaling secure operations."

Brookshier's remarks underscore the importance the company places on both ongoing training and effective solution delivery for clients in the public and private sectors. This approach, the company noted, is core to its ability to meet the stringent requirements set by ServiceNow for the Elite designation.

Benefits for clients

For organisations working with CRI Advantage, the new partner status provides tangible advantages. Elite Partners receive earlier access to new ServiceNow features and collaborate closely with ServiceNow leadership. Additionally, they are displayed more prominently in ServiceNow's Partner Finder tool, making it easier for prospective customers to locate high-performing service providers.

The company asserts that these factors enable it to take on complex, multi-product ServiceNow implementations. CRI Advantage clients are expected to continue benefiting from efficient project delivery and alignment with ServiceNow best practices, as well as support on digital transformation projects involving the platform.

The advancement in partner status also means organisations working with CRI Advantage can benefit from risk reduction, improved return on investment, and the adoption of advanced ServiceNow capabilities, such as automation using artificial intelligence, low-code development tools, and enterprise integrations.

Sector focus and future outlook

CRI Advantage emphasised the importance of staying up to date with the ServiceNow platform, particularly as it introduces new technologies and features. These include autonomous AI agents, predictive service functions, and scalable service management. Its expanding footprint in the public sector and other regulated industries is expected to support further growth in ServiceNow-related services.

The company believes the new Elite Partner status sets a foundation for a wider reach in the industry. The team at CRI Advantage states that clients at various stages of their ServiceNow journeys can expect value, flexibility, and solutions focused on contemporary requirements.

CRI Advantage has provided technology solutions to over 700 customers in 35 years. It continues to position itself as a specialist in the ServiceNow platform, offering both ongoing support and new implementations across commercial and public sector markets.

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