Komo Technologies has announced significant enhancements to its platform with the introduction of its Engagement Operating System (OS), aiming to help brands develop ongoing, engagement-first relationships with their customers.
The central feature of the new platform is Kai, Komo's artificial intelligence co-pilot, designed to assist marketers in quickly creating interactive campaigns. The Engagement OS also debuts Komo Loyalty and improved Komo Surveys. According to the company, these updates allow marketers to manage entire customer engagement journeys from conception to execution on a single platform.
AI campaign support
Kai uses artificial intelligence to generate campaign concepts based on a marketer's brief and instantly builds interactive experiences, including games, sweepstakes, user-generated content activations, and surveys. Early adopters of Kai report that it can automatically assign points, offer insights for incentivising prizes, and enable a faster campaign cadence.
"We took our time integrating AI into Komo's tech," says Joel Steel, Chief Executive Officer of Komo. "We didn't want a marketing gimmick - we wanted our customers to get real value. Kai can now take a campaign from minus 20% to 90% ready in minutes."
The Engagement OS suite is intended to assist marketers in shifting from one-off campaigns and traditional loyalty schemes to programs that reward more frequent and diverse forms of engagement.
Expanded loyalty and surveys
Komo Loyalty, another key addition, enables brands to establish loyalty programmes within minutes. Unlike traditional systems that mainly reward purchases, Komo Loyalty also recognises participation, feedback, and attendance. Rewards can consist of exclusive content, discount vouchers, competitions, event tickets, and more.
"Traditional points programs create a deferred revenue liability because unredeemed points represent a future obligation," says Steel. "Komo Loyalty is different - points and rewards can be funded in real time by third parties, carry no future cash cost, or be instantly fulfilled. That means brands can run powerful, engagement-driven programs with zero balance sheet liability."
Komo Surveys have also been upgraded to capture real-time feedback at moments where customer attention is at its peak. The company reports response rates of up to 99%, which is notably higher than industry averages for digital surveys.
"Surveys are a commodity, but we've put the Komo spin on them - making them engagement-first, dramatically improving the user experience, the response rates, and the quality of respondents," says Steel. "We're also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place."
Early client results
The company states that early adopters have created as many as four campaigns in a day, achieving engagement times exceeding nine minutes per user and campaign completion rates around 95%. ReedPop, a customer using Komo to power event activations, reported a 450% rise in impressions and a 1,058% increase in engagements.
"Komo has supercharged the way our event connects with our over 250,000 attendees. The power and flexibility of the Engagement OS have made bringing our team and sponsors' ideas to life easy and fast, meaning we can do much more with much less" said Kristina Rogers, Vice President, ReedPop Global Comics Portfolio.
Other clients, such as Independent Brands Australia (IBA), have seen similar impacts. "Komo's Engagement OS and Kai have been game changers for Independent Brands Australia (IBA). We've evolved from simple gamification to a multi-faceted engagement ecosystem across three banners, driving over 2.5 million game plays, record participation, and stronger share ahead of competitors. Komo is more than a tech provider - it's a strategic partner," said Bianca Hopkins, Marketing Manager, Independent Brands Australia.
Integration and industry use
Comcast Technology Solutions has selected Komo for its ability to integrate rapidly and deliver measurable results.
"We have chosen Komo's Engagement OS to enhance our technology ecosystem, as it enables our customers to design, build, and deploy the entire customer engagement journey from a single platform. Komo's rapid AI integration is impressive, but what truly sets it apart is the way it's purposefully embedded into the platform to create tangible value for the end user - not just as a surface-level marketing feature. We're excited to see how Kai will unlock new opportunities for our partners to engage their audiences," said Simon Morris, Head of Partnerships & Business Development, Comcast Technology Solutions Streaming, Broadcast & Advertising.
Komo Technologies' platform is used by brands in sectors such as retail, sports, media, broadcast, consumer goods, hospitality, quick-service restaurants, and events. Clients include Fox Sports, KFC, Accor, Heineken, Live Nation, JLL, and the ANA. The platform supports activations across QR codes, mobile applications, in-stadium screens, and live broadcast integrations.
Komo reports data from client campaigns, such as KFC's sports broadcast activity that generated 3.2 million engagements, an average of nine minutes of engagement per user, and 67% annual growth. Hospitality clients have reported a twelvefold return on investment and a 57% increase in customer spending frequency.
