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6 Proven Use Cases of Email Verification Across Industries
Fintech

6 Proven Use Cases of Email Verification Across Industries

Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.

By Edmund Ng • 6 min read • Last month

Global Stories

A/B testing stories

Laser Clinics launches headless site on BigCommerce
Digital Transformation

Laser Clinics launches headless site on BigCommerce

Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.

By Sofiah Nichole Salivio • 4 min read • This month
Sprinklr adds AI tools to speed customer responses
Software-as-a-Service

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

By Joseph Gabriel Lagonsin • 4 min read • This month
Constructor named Gartner leader in search & discovery
Software-as-a-Service

Constructor named Gartner leader in search & discovery

Retailers are turning to specialist search tools as the category grows, with Gartner valuing the market at USD $17.41 billion in 2025.

By Joseph Gabriel Lagonsin • 4 min read • Last month
McKinsey says AI could transform marketing but firms lag
Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Last month
Zoom adds AI tools to Virtual Agent for customer service
Software-as-a-Service

Zoom adds AI tools to Virtual Agent for customer service

Customer service teams can now build and monitor AI agents more easily, with Zoom adding testing, quality controls and outcome-based pricing.

By Sean Mitchell • 4 min read • Last month
Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last month
Framer launches AI agents for website creation & editing
Software-as-a-Service

Framer launches AI agents for website creation & editing

Website teams can now make, review and publish AI-driven changes in one place as Framer adds agents, branching and external tool links.

By Sofiah Nichole Salivio • 4 min read • Last month
MiQ expands Sigma ad tech with new tools in Australia
Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • Last month
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Last month
Radiohead adopts wireless guitars for European arena shows
User Interface

Radiohead adopts wireless guitars for European arena shows

Faster instrument swaps and freer movement helped Radiohead's in-the-round arena return, after blind tests eased fears over wireless sound.

By Sofiah Nichole Salivio • 5 min read • Last month
Why you need to treat your fulfilment strategy like a marketing campaign
Digital Transformation

Why you need to treat your fulfilment strategy like a marketing campaign

Retailers could lift margins by testing shipping rules live, rather than relying on spreadsheets and guesswork to decide how orders are routed.

By Jarryd Zankovic • 5 min read • Thu, 28th May 2026

Stories from Other Regions

A/B testing stories

Stripe adds AI commerce tools for UK businesses abroad
Fintech

Stripe adds AI commerce tools for UK businesses abroad

UK merchants will soon be able to sell via AI chatbots as Stripe broadens cross-border payments, pricing and fraud tools for overseas trade.

By Karen Joy Bacudo • 3 min read • Last month
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Last month
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • Last month
Optimizely & Deloitte Digital back AI marketing push
Digital Transformation

Optimizely & Deloitte Digital back AI marketing push

Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.

By Sofiah Nichole Salivio • 3 min read • Tue, 26th May 2026
Osprey London boosts checkout with Ingrid delivery platform
Customer Relationship Management

Osprey London boosts checkout with Ingrid delivery platform

The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 25th May 2026