Adobe Firefly stories
Newsrooms, designers and robotics teams are set to gain new AI tools as Nvidia expands detection, agent and edge software at SIGGRAPH.
Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Custom models trained on Disney assets should let Imagineers turn sketches into 3D prototypes sooner, reducing design time and brand risk.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.
Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.
The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.
Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
Adobe will give millions of students across India free access to AI-powered Photoshop, Firefly and Acrobat via 15,000 schools and 500 colleges.
