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Adobe unveils AI innovations for personalised customer journeys
Customer Experience

Adobe unveils AI innovations for personalised customer journeys

At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.

By Melvin Hipolito • 9 min read • Wed, 19th Mar 2025
Adobe Summit 2025: AI-powered upgrades steal the show in Vegas
Marketing Technologies

Adobe Summit 2025: AI-powered upgrades steal the show in Vegas

At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.

By Donovan Jackson • 3 min read • Wed, 19th Mar 2025
Publicis & Adobe expand partnership with AI integration
Digital Transformation

Publicis & Adobe expand partnership with AI integration

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
Adobe launches AI-driven updates for personalised CXO
Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe & Estée Lauder partner on GenAI projects
Marketing Technologies

Adobe & Estée Lauder partner on GenAI projects

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

By Sean Mitchell • 3 min read • Fri, 14th Mar 2025
Tapestry utilises Adobe AI for digital twin design boost
Digital twins

Tapestry utilises Adobe AI for digital twin design boost

Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.

By Imee Dequito • 3 min read • Mon, 20th Jan 2025
Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Marketing Technologies

Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs

Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024
AI takes center stage in Adobe's new GenStudio tool
Unified Communications

AI takes center stage in Adobe's new GenStudio tool

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
Marketing Technologies

Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator

Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Adobe unveils tools for AI-driven content in Experience Cloud
Marketing Technologies

Adobe unveils tools for AI-driven content in Experience Cloud

Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.

By Kaleah Salmon • 3 min read • Tue, 17th Sep 2024
Adobe launches AI-powered Journey Optimizer for B2B marketing
Customer Experience

Adobe launches AI-powered Journey Optimizer for B2B marketing

Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.

By Imee Dequito • 3 min read • Thu, 8th Aug 2024
Studio Rx boosts production with Adobe Firefly custom AI models
Marketing Technologies

Studio Rx boosts production with Adobe Firefly custom AI models

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

By Imee Dequito • 3 min read • Thu, 1st Aug 2024
Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
DevOps

Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs

Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.

By Sean Mitchell • 4 min read • Tue, 18th Jun 2024
Adobe's new AI features enhance Lightroom & Adobe Express
Marketing Technologies

Adobe's new AI features enhance Lightroom & Adobe Express

Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.

By Sean Mitchell • 3 min read • Wed, 22nd May 2024

Stories from Other Regions

Adobe Firefly stories

Exclusive: AirAsia's CEO applauds Adobe for sparking creativity and brand strategy
Marketing Technologies

Exclusive: AirAsia's CEO applauds Adobe for sparking creativity and brand strategy

AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

By Melania Watson • 4 min read • Fri, 18th Oct 2024
Adobe Express simplifies content creation for SMBs & non-profits
Unified Communications

Adobe Express simplifies content creation for SMBs & non-profits

Adobe Express has unveiled updates to ease content creation for solopreneurs and SMBs, enhancing workflows without extra AI costs.

By Imee Dequito • 4 min read • Fri, 13th Sep 2024
Adobe MAX London 2024 unveils AI innovations in creative tools
Marketing Technologies

Adobe MAX London 2024 unveils AI innovations in creative tools

Adobe MAX London 2024 showcased AI advancements in creative tools including new features in Adobe Photoshop and Firefly Image, aimed at redefining creative expression.

By Tom Raynel • 3 min read • Wed, 24th Apr 2024