Global Stories

Capgemini & Anchora among winners at 2025 Adobe ANZ Partner Awards

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

By Sean Mitchell • 3 min read • Thu, 17th Jul 2025

Marketing Technologies

US Prime Day online sales hit USD $24.1bn, mobile drives growth

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

By Melvin Hipolito • 4 min read • Tue, 15th Jul 2025

Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025

Marketing Technologies

Carsales mediahouse uses AI to boost targeting & buyer insights

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia's car market.

By Sean Mitchell • 3 min read • Tue, 8th Jul 2025

Digital Transformation

Australians embrace agentic AI as younger users drive adoption surge

Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025

Marketing Technologies

Adobe launches Firefly app, bringing AI image & video to mobile

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

By Melvin Hipolito • 4 min read • Wed, 18th Jun 2025

Customer Experience

Adobe debuts AI tools for large-scale customer experience

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

By Sean Mitchell • 3 min read • Tue, 17th Jun 2025

Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025

Marketing Technologies

Jenny Welsh joins UniTaskr to drive global growth, diversity

Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.

By Jed Nykolle Harme • 3 min read • Thu, 12th Jun 2025

Software-as-a-Service

Adobe unveils AI agents to streamline marketing & support

Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.

By Sean Mitchell • 4 min read • Thu, 5th Jun 2025

Marketing Technologies

Adobe debuts free Photoshop Android beta with AI tools & layers

Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.

By Sean Mitchell • 4 min read • Wed, 4th Jun 2025

Marketing Technologies

Pennies appoints Martin Newman to champion everyday giving

Pennies appoints Martin Newman to champion everyday micro-donations, aiming to embed charitable giving into routine UK shopping experiences.

By Jed Nykolle Harme • 3 min read • Thu, 29th May 2025

Marketing Technologies

Adobe launches Real-Time CDP Collaboration in Australia, NZ

Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.

By Sean Mitchell • 4 min read • Wed, 28th May 2025

Unified Communications

Creatopy appoints Ovidiu Gavril to lead AI transformation

Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.

By Jed Nykolle Harme • 3 min read • Thu, 22nd May 2025

Digital Transformation

AI adoption soars as data & personalisation top priorities

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

By Sean Mitchell • 3 min read • Thu, 22nd May 2025

Digital Transformation

SAP unveils new Business AI tools & partnerships for growth

SAP unveils advanced AI tools and partnerships, including a smarter copilot and AI agents, aiming to boost productivity and AI accessibility for businesses.

By Melvin Hipolito • 3 min read • Wed, 21st May 2025

Software-as-a-Service

Stackpack raises USD $6.3 million to bring AI to vendor management

Stackpack has raised USD $6.3 million to enhance its AI platform that simplifies managing third-party vendor complexities for businesses.

By Melania Watson • 4 min read • Mon, 19th May 2025

Virtualisation

Aerospike streamlines deployment of Database 8 on Amazon EKS

Aerospike's new Terraform blueprint simplifies deploying Database 8 on Amazon EKS, cutting setup time to under 30 minutes without AWS or Kubernetes expertise.

By Jed Nykolle Harme • 3 min read • Tue, 13th May 2025

Marketing Technologies

Creatopy appoints Thibault Imbert to drive AI product growth

Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.

By Melvin Hipolito • 3 min read • Fri, 9th May 2025

Stories from Other Regions

Customer Relationship Management

Super funds urged to boost digital engagement amid loyalty slump

A study urges Australian super funds to boost digital engagement and personalisation to tackle low member loyalty and shifting consumer expectations.

By Melania Watson • 4 min read • Wed, 23rd Jul 2025