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Advertising Technologies (Adtech) stories

InMarket expands Basis tie-up for retail media tools
Advertising Technologies

InMarket expands Basis tie-up for retail media tools

Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.

By Mark Tarre • 4 min read • 3 days ago

Global Stories

Advertising Technologies (Adtech) stories

Grasp launches Loop to cut digital ad setup errors
Digital Transformation

Grasp launches Loop to cut digital ad setup errors

Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Google New Zealand posts higher 2025 revenue & profit
Google

Google New Zealand posts higher 2025 revenue & profit

Higher advertising demand helped lift Google New Zealand's 2025 profit to NZD $27.6 million, despite rising costs and tax.

By Karen Joy Bacudo • 3 min read • 3 days ago
Shirofune adds ChatGPT Ads to its campaign platform
Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Nexxen launches Smart TV home screen ads in Asia-Pacific
Streaming

Nexxen launches Smart TV home screen ads in Asia-Pacific

Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.

By Sean Mitchell • 4 min read • Last week
Brightcove launches AI tools for video ad targeting
Brightcove

Brightcove launches AI tools for video ad targeting

Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.

By Sofiah Nichole Salivio • 4 min read • Last week
Dreame names Cristiano Ronaldo as global ambassador
Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Last week
TripleLift finds AI standoff in advertising industry
Data Protection

TripleLift finds AI standoff in advertising industry

Most advertisers are still wary of handing creative work to AI, with trust and brand safety slowing adoption despite centralised plans.

By Sean Mitchell • 4 min read • Last month
Google adds Meridian to Analytics 360 for better ads
Data Privacy

Google adds Meridian to Analytics 360 for better ads

Advertisers may get clearer budget guidance as Google folds open-source Meridian and AI-powered signals into Analytics 360 and Ads.

By Sofiah Nichole Salivio • 3 min read • Last month
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month
Google launches Ask Advisor for ad campaign planning
Enterprise Resource Planning

Google launches Ask Advisor for ad campaign planning

The beta rollout could cut the time marketers spend juggling Google Ads and Analytics, while tying campaign decisions to shared data.

By Sofiah Nichole Salivio • 3 min read • Last month
Google adds Gemini-powered ads to AI search results
Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Advertising Technologies (Adtech) stories

Australians turn to AI as trust gap widens, study finds
Wearables

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • 2 days ago
IAB New Zealand launches Wellington industry council
Data Protection

IAB New Zealand launches Wellington industry council

The new body gives Wellington's government-heavy digital ad market a formal voice in IAB New Zealand's national standards and privacy work.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Blackpearl hails 114% ARR growth as AI debate shifts
Enterprise Resource Planning

Blackpearl hails 114% ARR growth as AI debate shifts

Blackpearl's latest update shows investors are rewarding application-layer AI plays as annual recurring revenue climbed to USD $26.8 million.

By Joseph Gabriel Lagonsin • 4 min read • Last week
MC&V wins Canva & Canteen work as AI roster expands
Software-as-a-Service

MC&V wins Canva & Canteen work as AI roster expands

Brands are now demanding AI production partners that can handle approvals, governance and commercial workflows, and MC&V is meeting that need.

By Sofiah Nichole Salivio • 4 min read • Last week
Google expands Demand Gen tools for YouTube advertisers
eCommerce

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Last month