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Advertising Technologies (Adtech) stories

Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Advertising Technologies (Adtech) stories

Agentic era and the UI transition
Digital Transformation

Agentic era and the UI transition

AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.

By Ned Shawa • 5 min read • Last month
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Last month
OpenAI launches ChatGPT Images 2.0 with API access
Digital Transformation

OpenAI launches ChatGPT Images 2.0 with API access

The update aims to make image generation more useful for work, with better text rendering and layout accuracy for business users.

By Sean Mitchell • 3 min read • Last month
Impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Last month
OpenX appoints new product chief as it expands curation
Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Last month
Innovid launches Hypermode for faster social ad execution
DevOps

Innovid launches Hypermode for faster social ad execution

Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.

By Sofiah Nichole Salivio • 4 min read • Last month
IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Last month
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian work shines at inaugural AARON AI awards
Marketing Technologies

Australian work shines at inaugural AARON AI awards

Australian entrants won major prizes as the inaugural AARON Awards drew AI advertising entries from 45 countries and judged craft, not just imagery.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Apple launches business platform as Maps ads near rollout
Digital Transformation

Apple launches business platform as Maps ads near rollout

Businesses can now manage devices, listings and email in one Apple platform, ahead of a planned Maps ads roll-out in North America.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Advertising Technologies (Adtech) stories

realestate.com.au linked to nine in 10 home buyers
Data Analytics

realestate.com.au linked to nine in 10 home buyers

That gives agents fresh evidence that advertising on the portal can be linked to completed sales, based on 1.3 million transactions.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Australians demand AI labelling as trust concerns grow
Marketing Technologies

Australians demand AI labelling as trust concerns grow

Most Australians want AI-made content clearly labelled, as 89% back tougher regulation and 62% warn of damaged trust from deception.

By Joseph Gabriel Lagonsin • 4 min read • Last month
BackLite UK launches Knightsbridge digital ad site
Smart Cities

BackLite UK launches Knightsbridge digital ad site

Luxury brands gain a rare premium platform in central London as the upgraded underpass is set to draw more than 3 million fortnightly impacts.

By Kaleah Salmon • 3 min read • Last month
Google says Gemini blocked 8.3 billion ads in 2025
Marketing Technologies

Google says Gemini blocked 8.3 billion ads in 2025

Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.

By Joseph Gabriel Lagonsin • 4 min read • Last month