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Why trusted 'Customer Context' is critical in the agentic AI era
Data Protection

Why trusted 'Customer Context' is critical in the agentic AI era

Without trusted customer data, autonomous agents can misfire at machine speed, putting consent, offers and records at risk across Asia Pacific.

By Belinda Lloyd • 5 min read • Last month
Trusted, real-time customer context: The foundation for faster decisions
Digital Transformation

Trusted, real-time customer context: The foundation for faster decisions

Fast-moving travel and hospitality brands risk missed bookings unless they unify customer data in real time across marketing, care and operations.

By Thomas Koep • 8 min read • Thu, 20th Aug 2026
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Software-as-a-Service

Amperity's CMO reveals how continuous decisioning fuels loyalty innovation

Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.

By Bridget Perry • 4 min read • Tue, 21st Jul 2026
AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Thu, 16th Jul 2026
Amperity named a Leader in Snowflake marketing report
Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Jul 2026
FIFA World Cup: Can sports bodies win fans with data?
Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Thu, 2nd Jul 2026
Your marketing problem isn't data overload, it's inaction
Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • Wed, 24th Jun 2026
Amperity launches AI tools for real-time customer action
Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Thu, 7th May 2026
Amperity expands Australian operations with AWS rollout
Software-as-a-Service

Amperity expands Australian operations with AWS rollout

Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026
Amperity hires Bridget Perry as Chief Marketing Officer
Data Protection

Amperity hires Bridget Perry as Chief Marketing Officer

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
Women in tech push for measurable change in AI and leadership
Digital Transformation

Women in tech push for measurable change in AI and leadership

Women in tech say AI will entrench bias without diverse leadership, urging IWD to drive measurable change and equitable innovation.

By Bel Lloyd • 3 min read • Thu, 5th Mar 2026
How women leaders are shaping the future of work and AI
Human Capital Management

How women leaders are shaping the future of work and AI

Women leaders are redefining work and AI, using curiosity, clarity and empathy to build fairer, more human-centred innovation.

By Susan Hill • 6 min read • Wed, 4th Mar 2026
International Women's Day 2026: Tech leaders urge the shattering of systemic barriers
Digital Transformation

International Women's Day 2026: Tech leaders urge the shattering of systemic barriers

On International Women's Day 2026, female tech leaders warn AI risks deepening bias unless women shape, lead and design the future.

By Bel Lloyd • 3 min read • Tue, 3rd Mar 2026

Stories from Other Regions

Amperity stories

Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Thu, 11th Jun 2026
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Tue, 12th May 2026
Retailers warned: identity gaps blunt AI personalisation
Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026
Expert details the data 'gold' fuelling retail media
Data Protection

Expert details the data 'gold' fuelling retail media

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

By Belinda Lloyd • 6 min read • Thu, 29th Jan 2026