B2B Marketing stories

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

Enero reports 2% EBITDA growth in FY25, driven by strong second half gains and agency wins, setting the stage for continued success in FY26.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Sumsub launches 'The Beast 2.0' to fight a 121% surge in digital identity fraud across APAC, promoting secure digital access and inclusion in fintech and crypto sectors.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.