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B2B Marketing Stories - Page 5

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B2B Marketing stories

Cynomi launches GTM academy for MSP cybersecurity sales
Partner Programmes

Cynomi launches GTM academy for MSP cybersecurity sales

MSPs and MSSPs are getting sales tools to turn rising cyber demand into recurring revenue, as many still struggle to package services.

By Shannon Williams • 3 min read • Thu, 9th Apr 2026
Why email automation fails without clean and verified data
Customer Relationship Management

Why email automation fails without clean and verified data

Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.

By Edmund Ng • 6 min read • Wed, 8th Apr 2026
Gainsight names new leadership team for growth push
Software-as-a-Service

Gainsight names new leadership team for growth push

Gainsight names new finance, go-to-market and Marketing Chiefs as it gears up for AI-driven growth in customer success software.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
The zero-click future: How to optimize your email strategy for AI
Customer Experience

The zero-click future: How to optimize your email strategy for AI

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

By Edmund Ng • 5 min read • Thu, 19th Mar 2026
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Digital Transformation

AI agents vs AI automations: how to get the mix right in your future marketing strategy

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

By Pipin Firmansyah • 4 min read • Thu, 19th Mar 2026
Multiply raises USD $9.5m for self-learning B2B ads
Customer Relationship Management

Multiply raises USD $9.5m for self-learning B2B ads

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026

Stories from Other Regions

B2B Marketing stories

Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Thu, 2nd Apr 2026
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Apr 2026
Wildfire wins Apogee, Cadence & SNP Group PR briefs
Digital Transformation

Wildfire wins Apogee, Cadence & SNP Group PR briefs

The agency’s start of year momentum expands its B2B technology roster, with briefs spanning UK, EU and managed services communications.

By Sean Mitchell • 3 min read • Thu, 26th Mar 2026
PushON appoints Emma Gunn & Emily Harris amid growth
Digital Transformation

PushON appoints Emma Gunn & Emily Harris amid growth

Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.

By Sofiah Nichole Salivio • 3 min read • Tue, 24th Mar 2026
Norton launches Revamp AI for professional presence
Generative AI

Norton launches Revamp AI for professional presence

Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.

By Sean Mitchell • 4 min read • Sat, 21st Mar 2026
Lexar blends AFA football tie-up with India expo push
Storage

Lexar blends AFA football tie-up with India expo push

Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Digital Transformation

Why clarity, not volume, wins B2B tech buyers in an AI-saturated market

In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.

By Patrick Keenan • 4 min read • Thu, 19th Mar 2026
Clevertouch unveils lovemartech Academy for martech skills
EduTech

Clevertouch unveils lovemartech Academy for martech skills

Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.

By Mark Tarre • 4 min read • Wed, 18th Mar 2026