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WaveMaker launches TestDrive app to boost MVNO customer trials
Customer Relationship Management

WaveMaker launches TestDrive app to boost MVNO customer trials

WaveMaker launches TestDrive app, enabling MVNOs to offer branded, try-before-you-buy eSIM trials swiftly and without coding via a white-label solution.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
APAC drives m-commerce growth as brands target user loyalty
Marketing Technologies

APAC drives m-commerce growth as brands target user loyalty

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
PriceSpider unveils Wayvia to advance AI-driven retail insights
Customer Experience

PriceSpider unveils Wayvia to advance AI-driven retail insights

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Checkmarx appoints Scott Gainey as Chief Marketing Officer
Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025
Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
MSys Technologies rebrands as Aziro to lead in AI innovation
Storage

MSys Technologies rebrands as Aziro to lead in AI innovation

MSys Technologies has rebranded as Aziro, signalling a strategic shift to prioritise AI innovation in enterprise software and digital transformation.

By Catherine Knowles • 3 min read • Thu, 12th Jun 2025
Innocentive brand returns as global crowdsourcing marks 25 years
Data Science

Innocentive brand returns as global crowdsourcing marks 25 years

Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.

By Catherine Knowles • 3 min read • Fri, 6th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Data Centre Marketing Club aims to boost industry branding
Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025

Stories from Other Regions

Branding stories

MintHC expands team with strategic, creative & digital hires
Marketing Technologies

MintHC expands team with strategic, creative & digital hires

MintHC has strengthened its team with eight new hires in strategy, creative, digital, and client services to meet rising client demand and drive growth.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025
THG Studios invests in virtual production to boost creativity
Generative AI

THG Studios invests in virtual production to boost creativity

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025
Ryze creates new brand for Latos amid UK data centre expansion
Drones

Ryze creates new brand for Latos amid UK data centre expansion

Ryze has rebranded North East data centre developer Latos, which aims to build 40 UK sites by 2030, focusing on AI-ready, rapid deployment facilities.

By Kaleah Salmon • 3 min read • Tue, 29th Jul 2025
UK offices drive premium business travel decisions, research finds
EduTech

UK offices drive premium business travel decisions, research finds

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Insight completes major digital overhaul for AROYA cruise ship
Customer Relationship Management

Insight completes major digital overhaul for AROYA cruise ship

Insight completes a major digital overhaul of the AROYA cruise ship, enhancing passenger experience with advanced IT systems in just 11 months.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025
Agencies urged to refine digital marketing for AI search rise
Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025
THG Studios to offer festive campaign secrets at Christmas in July
Artificial Intelligence

THG Studios to offer festive campaign secrets at Christmas in July

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025
UK consumers value store loyalty over brands, research shows
Customer service

UK consumers value store loyalty over brands, research shows

UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.

By Shannon Williams • 3 min read • Fri, 30th May 2025