Content Creation stories - Page 9

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

Wasabi Technologies and ScorePlay partner to offer AI-powered media management and cloud storage, helping sports organisations control and share content more efficiently.

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

McLaren Racing has partnered with Iron Mountain to digitise its historic archives and enhance fan engagement from the 2025 Formula 1 season onwards.

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

Cloudinary has enhanced its Assets platform with AI people search, improved analytics, and automation to boost digital asset management and workflow efficiency.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.