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Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Pipin

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Today
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martech
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genai
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Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
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PixVerse hits unicorn status with record AI video round

Today
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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
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BrightEdge unveils AI tools to track search visibility

Today
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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CTERA debuts Fusion Direct to unify file & object data

Today
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storage
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hybrid cloud
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data analytics
CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.
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Canva unveils Magic Layers to turn flat images editable

Yesterday
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uc
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erp
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genai
Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.
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AI productivity gains erased by document verification

Yesterday
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
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AI ambition outpaces readiness for smaller businesses

Yesterday
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
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Gartner tips AI to upend work tools, hiring & data

Yesterday
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data analytics
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digital transformation
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hcm
Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.
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Zapier data shows AI is now infrastructure for leads

Yesterday
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
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Nvidia unveils data-centre RTX servers for game dev

Yesterday
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gaming
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devops
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hyperscale
Nvidia pitches RTX PRO data-centre servers to virtualise game development, unifying creative, AI and QA workloads on shared GPUs.
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IBM warns AI & quantum threats will reshape cybercrime

Yesterday
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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

2 days ago
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firewalls
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network security
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partner programmes
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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Adobe adds conversational AI tools to Photoshop, Firefly

2 days ago
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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AMD boosts Ryzen AI P100 chips for edge industrial use

3 days ago
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virtualisation
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robots
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edge computing
AMD expands Ryzen AI Embedded P100 chips with up to 80 TOPS and ROCm support, targeting edge AI in factories, robots and medical systems.
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Teradata adds agentic, multimodal tools to vector store

4 days ago
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hybrid cloud
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martech
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physical security
Teradata boosts Enterprise Vector Store with agentic, multimodal tools to unify unstructured data for governed, large-scale AI workloads.
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Luma unveils unified AI agents to streamline creativity

4 days ago
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digital transformation
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physical security
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rpa
Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Taboola predicts five trends reshaping travel marketing

4 days ago
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Inventec boosts AI server output with Siemens DFM tools

Last week
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manufacturing
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supply chain
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inventec
Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.
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Five red flags that suggest your AI content is actually hurting your rankings

Last week
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Brands plan to boost content budgets despite AI friction

Last week
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saas
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digital transformation
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partner programmes
Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.