Customer data stories
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.
As AI agents begin handling purchases and deliveries, retailers face tougher questions over identity, authorisation and trust.
Investigators will get a fuller audit trail as the software links Microsoft 365 activity and AI prompts with emails, files and logs.
AI search and automation are helping restaurants win more bookings as OpenTable expands tools aimed at cutting staff workload and boosting covers.
Keeping stale records in active systems can distort reporting, raise security exposure and drive up storage costs for organisations.
The appointments bolster Algolia's push into enterprise AI, as it seeks to turn search into a trusted retrieval layer for customer data.
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.
Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.
The lender aims to cut fragmented data flows and speed future product rollouts by replacing point-to-point links with a governed integration layer.
Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.
Australian retailers are set to benefit as Zendesk's new tools aim to settle orders, returns and refunds with fewer hand-offs.
A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.
It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.
Australian security chiefs are facing heavier AI oversight as breach costs climb and most say staff use of generative tools could expose data.
Fresh data and tighter controls are becoming critical as businesses push AI into production, with weak lineage and quality seen as a major risk.
Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.
Rising scrutiny over data, security and identity checks is pushing mobile operators to bake compliance into daily operations, Lifecycle Software says.
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