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Customer data Stories - Page 4

American Stories

Customer data stories

Coinbase adds AI agent & USDT payments for merchants
Fintech

Coinbase adds AI agent & USDT payments for merchants

Merchants can now take automated purchases and USDT, as Coinbase widens its business payments tools to more than 5,000 companies.

By Karen Joy Bacudo • 3 min read • Last month

Global Stories

Customer data stories

Merchants face internal fraud blind spot, report warns
Risk & Compliance

Merchants face internal fraud blind spot, report warns

Fewer than four in ten affected merchants are monitoring employee fraud, leaving seasonal hiring spikes to widen losses from chargebacks and refunds.

By Mark Tarre • 4 min read • Last month
Trusted, real-time customer context: The foundation for faster decisions
Digital Transformation

Trusted, real-time customer context: The foundation for faster decisions

Fast-moving travel and hospitality brands risk missed bookings unless they unify customer data in real time across marketing, care and operations.

By Thomas Koep • 8 min read • Last month
6 Pillars of data quality and strategies for improving your data
Software-as-a-Service

6 Pillars of data quality and strategies for improving your data

Poor data quality is driving costly errors, weaker customer service and missed revenue unless organisations keep records accurate and current.

By Shivani Pimpli • 5 min read • Last month
Max Factory doubles customers with Vonage messaging
Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last month
Max Factory doubles customer base with Vonage messaging
Digital Transformation

Max Factory doubles customer base with Vonage messaging

Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.

By Sofiah Nichole Salivio • 3 min read • Last month
Talkdesk launches branch tool for banks & credit unions
Fintech

Talkdesk launches branch tool for banks & credit unions

Banks could use the new tool to give branch staff a fuller customer history, reducing repeated questions and improving advice on complex issues.

By Karen Joy Bacudo • 3 min read • Last month
Modern data teams: key roles, structures and data quality
Digital Transformation

Modern data teams: key roles, structures and data quality

Poor data quality is still holding back AI and reporting, even as businesses add specialist roles and restructure their data teams.

By Shivani • 6 min read • Last month
Why AI fails without a strong data foundation and how to get it right
Customer Relationship Management

Why AI fails without a strong data foundation and how to get it right

Only 7% of organisations say their data is ready for AI, risking weaker personalisation and costlier technology investments.

By Emma Sahota • 5 min read • Last month
How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • Last month
Why You Need Phone Validation in Your Customer Data Toolkit
Customer Relationship Management

Why You Need Phone Validation in Your Customer Data Toolkit

Invalid customer phone numbers can drive up costs, disrupt messages and weaken fraud checks across marketing and support systems.

By Bobby Joseph • 6 min read • Last month
Ceva cyber attack spreads across supply chain firms
Digital Transformation

Ceva cyber attack spreads across supply chain firms

Disruption has spread beyond Ceva as retailers and brands report delayed shipments and possible exposure of customers' personal data.

By Mark Tarre • 5 min read • Last month

Stories from Other Regions

Customer data stories

Infosys Aster named leader in marketing transformation
Digital Transformation

Infosys Aster named leader in marketing transformation

The recognition bolsters Infosys' pitch to enterprises seeking measurable returns as budget pressure and AI adoption reshape marketing services.

By Mark Tarre • 4 min read • Last month
Why penetration testing must move at the speed of attackers
Data Protection

Why penetration testing must move at the speed of attackers

Stolen credentials can become an operational foothold within hours, leaving annual assessments too slow to catch the real attack paths.

By Patrick Dannacher • 6 min read • Last month
UK shoppers demand personalised rewards in loyalty schemes
Customer Relationship Management

UK shoppers demand personalised rewards in loyalty schemes

Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.

By Karen Joy Bacudo • 4 min read • Last month
Square & OpenTable link restaurant booking & spend data
Software-as-a-Service

Square & OpenTable link restaurant booking & spend data

Restaurants can now tie bookings to spend and repeat visits as Square and OpenTable combine reservation, payment and guest data across six markets.

By Sean Mitchell • 4 min read • Last month
Why smarter payments data is becoming the iGaming CFO's best friend
Gaming

Why smarter payments data is becoming the iGaming CFO's best friend

Real-time financial data could help operators curb churn, sharpen affordability checks and lift margins as acquisition costs climb.

By Chris Lowe • 4 min read • Last month