Customer Loyalty Stories - Page 2

Global Stories

Customer Loyalty stories

Payment firms expand into broader merchant services

Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.

By Karen Joy Bacudo • 5 min read • Last month

Software-as-a-Service

Adyen adds loyalty software in €750m Talon.One deal

The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.

By Karen Joy Bacudo • 3 min read • Last month

Software-as-a-Service

Celonis & ProcessLab launch banking apps for mortgages

Banks could speed up mortgage approvals and customer service with the new tools, after one lender cut response times by 32%.

By Karen Joy Bacudo • 4 min read • Last month

Unified Communications

Cognizant & Google Cloud launch AI retail contact centre

Retailers are being pitched AI tools that can cut routine contact volumes while improving speed and continuity across channels for shoppers.

By Sean Mitchell • 4 min read • Last month

Unified Communications

Parloa study finds big firms make customer contact hard

Many large companies are making support harder to reach, with most failing to offer clear web, chat or phone access, a Parloa study found.

By Shannon Williams • 4 min read • Last month

Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Last month

Crypto

Blackhawk launches digital wallet for unified stored value

Retailers can now keep refunds, rewards and gift cards in one balance, reducing friction for shoppers and fees for brands.

By Karen Joy Bacudo • 4 min read • Last month

Disaster Recovery

Backbase, Ninth Wave unlock ERP banking connections

Banks could cut manual treasury work for business clients as the new link feeds ERP and accounting data straight into banking systems.

By Karen Joy Bacudo • 4 min read • Last month

Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Customer Experience

LoyaltyLion returns with Loyalty Connect retention event

Retailers are under pressure to cut acquisition costs as the two-day online event examines how loyalty schemes can boost repeat purchases and margins.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Customer Experience

Retail websites worst for accessibility, report finds

Disabled shoppers face repeated barriers online, as retail sites log 27% more accessibility errors than the average website, a report says.

By Shannon Williams • 4 min read • Last month

Customer Experience

Paytronix loyalty report spotlights early retention gap

The first 90 days after sign-up now decide whether restaurant loyalty members become regulars or churn, the report says.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Customer Loyalty stories

Software-as-a-Service

Loop launches AI suite to cut retailer returns costs

Retailers could trim refunds, service queries and fraud losses as the new suite uses data from 200 million shoppers to automate post-purchase changes.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Last month

Disaster Recovery

Payment failures put GBP £1.7bn in UK sales at risk

Shoppers are abandoning purchases within minutes of outages, exposing retailers and venues to losses that quickly mount beyond GBP £1.7 billion a year.

By Sofiah Nichole Salivio • 4 min read • Last month