Digital Out of Home (DOOH) stories

Firefly taps VIOOH to open its moving media network to programmatic buyers, broadening access to car-top screens and fleet-based out-of-home ads.

Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.

VIOOH expands US programme with Orange Barrel Media and IKE Smart City, adding 2,281 screens across 27 cities as programmatic demand rises.

Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

VIOOH's programmatic digital out of home ads emit just 0.041g CO2e per impression, setting a new low and outperforming other programmatic channels.

VIOOH partners with Vengo to expand US digital out of home ads, enabling programmatic access to over 65,000 screens across grocery, lifestyle and more.

BroadSign's Mobile offering is being used by Xprnc Media to engage with consumers, providing product information, coupons and discounts.

No longer the domain solely of retail, digital signage is spreading its wings, creating a market with plenty to offer the reseller.

Digital signage, while gaining traction in retail, faces confusion and challenges despite potential for enhancing customer experience.