Digital Out of Home (DOOH) stories

VIOOH partners with London Lites to offer programmatic access to 49 premium London LED screens, boosting digital out of home advertising reach by 23%.

VIOOH partners with Vengo to expand US digital out of home ads, enabling programmatic access to over 65,000 screens across grocery, lifestyle and more.

JCDecaux India and VIOOH partner to offer programmatic digital advertising on 64 screens at Kempegowda International Airport Bengaluru, reaching 41m+ monthly impressions.

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London’s entertainment district.

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

Vistar Media launches Adstruc in Australia and New Zealand, streamlining out-of-home ad planning and saving agencies over 30% of weekly time.

Doohly has joined the Out of Home Media Association Aotearoa to bolster its footprint in New Zealand and enhance the digital out-of-home industry.

Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.

Haleon has partnered with Vistar Media to enhance programmatic OOH advertising for brands like Panadol and Voltaren, focusing on sustainability and relevance.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

Wildstone, Europe's outdoor media giant, expands into Australia, appointing Mitch Cook as Commercial Director and Amber Burbidge as Commercial Executive.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

Wildstone is set to break into Australia's $1.07 billion OOH advertising market, appointing industry veteran Noel Cook to lead the expansion drive.

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

Finastra partners with South Korean risk and compliance firm UNITAS to drive digital transformation in local banking operations, tapping into UNITAS's expertise and Finastra's advanced treasury system.

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

Mad Mex's first-of-its-kind campaign, facilitated by Vistar Media and Hearts and Science in Australia and New Zealand, used near real-time store data to effectively boost footfall and sales.

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.