DSP stories
Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.
Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
Yahoo is set to enhance advertisers' media insights with new identity testing capabilities, optimising campaign measurement as third-party cookies decline.
William AV has launched the latest version of its popular WaveCAST C Wi-Fi audio system to help tackle Australia's growing hearing loss epidemic.
Vistar Media partners with KanBan Culture and PilotTV to enter Taiwan, bolstering its out-of-home media marketplace across the Asia-Pacific region.
LEA Professional unveiled its Connect Series Half-Rack amplifiers, designed for small to medium installations. Winning the Best of Show at ISE 2024, the models feature DSP, WebUI, and cloud connectivity.
Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.
