F1 stories
McLaren Racing has partnered with Iron Mountain to digitise its historic archives and enhance fan engagement from the 2025 Formula 1 season onwards.
Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.
Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.
Silverstone transformed its events by adopting Amadeus' technology, boosting sales and fan experiences for F1 weekends drawing 480,000 attendees.
Aon has become an Official Partner of Scuderia Ferrari HP in a multi-year deal, debuting at the Italian Grand Prix in Monza to boost global brand presence.
Mercedes-AMG PETRONAS F1 Team uses TeamViewer Tensor to remotely manage its driver-in-loop simulator, boosting secure car setup testing across time zones.
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.
Puma has partnered with Adyen to unify payment systems across Asia Pacific stores and events, boosting efficiency and delivering a seamless customer experience.
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
Binance has unveiled a fan-designed race helmet for F1 driver Pierre Gasly, showcased in a stunning mural by street artist Matt Adnate in Melbourne.
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.
Aston Martin Aramco F1 Team extends multi-year partnership with global cybersecurity firm SentinelOne to safeguard performance data and secure operations at their Silverstone technology campus.
Aston Martin Aramco's Formula One Team extends its successful partnership with intelligent data infrastructure company, NetApp, optimising performance with data-driven innovation in racing.
NetApp extends its partnership with the Aston Martin Aramco Formula One Team, a collaboration crucial for operational efficiency and competitive performance using real-time data insights.
EA Sports' first branded Formula One game since 2003, F1 2021, offers a single-player narrative campaign and a realistic racing experience.
Aston Martin Aramco Formula One Team has fully migrated its data storage to NetApp, centralising race and engineering data for faster, AI-enabled decision-making.
Revolut will be the title partner of Audi's new Formula 1 team starting in 2026, integrating fintech innovations in motorsport and fan engagement.
Singapore will host the inaugural Aramco STEM Racing World Finals in 2025, coinciding with the Formula 1 Singapore Airlines Singapore Grand Prix.
EPOS deepens its ties with the Aston Martin F1 Team, bolstering race operations as their extended Global Audio Partner.
