Fan Experience stories - Page 2
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Orlando Magic expand SAS AI partnership to personalise fan experience
Wed, 30th Apr 2025
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
LG partners with Red Sox for major Fenway Park display upgrade
Tue, 8th Apr 2025
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digital signage
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martech
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digital entertainment
LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.
Ericsson partners with SailGP for 5G-enhanced sail races
Fri, 31st Jan 2025
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data analytics
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iot
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ericsson
Ericsson partners with SailGP to implement 5G connectivity for F50 catamarans, enhancing race operations and fan experiences ahead of the 2025 season.