Marketing Stories

American Stories

Marketing stories

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Today

Digital Transformation

Verizon programme helps Florida optician grow revenue

The Florida optical shop lifted revenue by 16% after owner Lea Agramonte used free training to tighten budgets and adopt digital tools.

By Mark Tarre • 5 min read • Last week

Generative AI

Bospar survey finds Americans confused about AI & brands

Americans largely misunderstand how chatbots source brand answers, leaving companies at risk of being invisible in AI search results.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

Marketing stories

Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Today

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Yesterday

Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • Yesterday

Marketing Technologies

AppsFlyer flags fraud shift to organic traffic in Asia

Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday

Software-as-a-Service

Grocery marketers struggle as campaign volumes surge

Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

TrueRights launches European AI creator content code

A voluntary framework may help brands and agencies avoid disputes over consent, attribution and commercial use as AI spreads through marketing.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Last week

Software-as-a-Service

Kentico AIRA adoption jumps 292% as AI use broadens

Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Marketing stories

Marketing

Kane tops England influencer rankings after Mexico win

England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.

By Regine Laguilles • 4 min read • Yesterday

Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Yesterday

Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • 2 days ago

Customer Relationship Management

The Hidden Cost of Bad Contact Data for Australian Finance Teams

Bad contact data is costing large Australian organisations hundreds of thousands of dollars a year through delayed payments, fraud risk and wasted spend.

By Edmund Ng • 5 min read • 3 days ago