Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Adobe adds brand intelligence to GenStudio marketing tools
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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Treasure AI launches agentic platform for marketers
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Treasure AI has launched an agentic platform that enables marketing teams to automate customer engagement and campaign execution in real time.
Canva & Klaviyo launch one-click email template link
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Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
HubSpot launches AI tools to tackle search decline
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HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
Constant Contact & Canva expand integration for small firms
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Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.
Maestra posts USD $833,000 in new ARR on demand shift
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Maestra says brands are ditching fragmented marketing stacks as quarterly new ARR more than doubled plan, with inbound sales topping half of new business.
Pacvue launches AI agent for commerce ad media teams
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Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
Robotic Marketer launches AI direct mail tool for home services
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Robotic Marketer adds AI direct mail to its marketing platform, aiming to help home services firms target buyers and coordinate print with digital campaigns.
Nearly 18% of marketing emails miss inboxes, study finds
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APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Minor Hotels unveils global AI platform with Google
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Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.
Shoppers turn against AI social content, survey finds
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Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Optimizely training sparks surge in marketing AI agents
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Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Nearly 18% of business emails fail to reach inboxes
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Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
Why email automation fails without clean and verified data
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Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Paytronix loyalty report spotlights early retention gap
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Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
US SMBs use AI mainly for data analysis, schedules
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US small businesses turn to AI for data analysis, scheduling and stock control as most keep tech budgets steady or higher, survey finds.
Optimizely named Gartner leader for ninth year running
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Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Easter marketing peaks in final week, Klaviyo finds
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Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
Salesforce adds Slackbot features to boost CRM work
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Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.
Storyblok launches FlowMotion for content workflows
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Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.