Marketing strategy Stories - Page 17

Global Stories

Marketing strategy stories

How to optimize your brand's eCommerce site around key online shopping days

Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.

By Piotr Korzeniowski • 6 min read • Wed, 17th Jul 2024

Partner Programmes

VerifyMy appoints Emma Robert-Tissot as first Head of Marketing

VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.

By Imee Dequito • 3 min read • Fri, 3rd May 2024

Partner Programmes

Becca Toth becomes Senior VP & CMO at Hyland

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024

Security Information and Event Management

LogRhythm appoints Joanne Wong as Interim Chief Marketing Officer

Leading security solutions provider, LogRhythm, welcomes seasoned professional Joanne Wong as its Interim Chief Marketing Officer, bolstering its commitment to diversity and gender equality.

By Imee Dequito • 3 min read • Wed, 6th Mar 2024

Marketing Technologies

PPRO confirms key appointments ahead of new growth era

Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.

By Sean Mitchell • 2 min read • Wed, 7th Feb 2024

Data Analytics

Revolutionising the Future of Loyalty: Insights from Industry Leaders

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

By Sean Mitchell • 3 min read • Mon, 5th Feb 2024

Digital Transformation

Woolworths & Last Yard expand digital shelf strategy partnership

Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.

By Sean Mitchell • 3 min read • Tue, 30th Jan 2024

Partner Programmes

Gallagher Security appoints Merv Williams as new Chief Marketing Officer

Merv Williams steps up as Chief Marketing Officer at global security firm Gallagher Security, aiming to accelerate growth and improve brand visibility in global markets including the UK, Europe, and IMEA.

By Imee Dequito • 2 min read • Wed, 17th Jan 2024

Data Analytics

Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer

Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.

By Imee Dequito • 3 min read • Mon, 27th Nov 2023

Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023

Customer Experience

Me&u launches marketing platform in partnership with Eagle Eye

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

By Tom Raynel • 3 min read • Wed, 8th Nov 2023

Marketing Technologies

Offsetting the demand for AI skills in marketing with codeless AI

AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.

By Hari Valiyath • 3 min read • Fri, 27th Oct 2023

DevOps

Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth

Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.

By Imee Dequito • 2 min read • Tue, 10th Oct 2023

Data Analytics

The power behind personalised customer journeys

Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.

By Imee Dequito • 5 min read • Mon, 4th Sep 2023

Customer Experience

What this drinks retailer did to boost customer conversion to almost 100%

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

By Imee Dequito • 3 min read • Mon, 14th Aug 2023

Stories from Other Regions

Marketing strategy stories

Partner Programmes

More wins MVNO Start-Up of the Year at global awards

Australian telco More named MVNO Start-Up of the Year at Europe's MVNO World Congress for growth-driven strategies and innovations, leveraging CommBank trust.

By Kaleah Salmon • 3 min read • Tue, 23rd Jul 2024

Partner Programmes

Red Alpha appoints Yoav Korman as Singapore Managing Director

Red Alpha Cybersecurity appoints Yoav Korman as Managing Director of Singapore operations amid a global shortage of skilled professionals, aiming to redefine industry standards.

By Imee Dequito • 2 min read • Tue, 21st May 2024

Partner Programmes

Colt Technology appoints Yasutaka Mizutani as APAC president

Colt Technology Services positions Yasutaka Mizutani as its Asia Pacific President, in a move to intensify the UK-based executive's responsibility over the company's operations in Asia.

By Sean Mitchell • 3 min read • Thu, 11th Jan 2024