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Marketing strategy Stories - Page 5

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Marketing strategy stories

Quiq hires Jen Grant as CMO to drive scaled AI agents
Unified Communications

Quiq hires Jen Grant as CMO to drive scaled AI agents

Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026
AutoRek leaders honoured at Women in Tech & Data Awards
Fintech

AutoRek leaders honoured at Women in Tech & Data Awards

AutoRek's Michelle Earp and Amelia Doyle win top Women in Tech & Data Awards for marketing leadership and diversity and inclusion work.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 9th Mar 2026
Invisible labour in a digital world
Partner Programmes

Invisible labour in a digital world

As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.

By Simran Kaur • 3 min read • Fri, 6th Mar 2026
Moving the goalposts: Why the CRO role needs a rebrand
Data Analytics

Moving the goalposts: Why the CRO role needs a rebrand

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

By Anna Porra • 5 min read • Thu, 5th Mar 2026
Four women who are nailing loyalty with customer experience front and centre
Customer Experience

Four women who are nailing loyalty with customer experience front and centre

Four female founders are redefining loyalty, using VIP tiers and experiences to build data-rich communities and drive soaring revenues.

By Fiona Stevens • 4 min read • Thu, 5th Mar 2026
In the age of AI, human diversity is the defining advantage
Digital Transformation

In the age of AI, human diversity is the defining advantage

In the AI era, the real edge is not speed or tools but diverse human judgment, shaping fairer, sharper and more resilient decisions.

By Samantha Bala • 3 min read • Thu, 5th Mar 2026
From video games to AI visibility: How women in tech can build authority through PR
Gaming

From video games to AI visibility: How women in tech can build authority through PR

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

By Candice Gersun • 4 min read • Thu, 5th Mar 2026
How less can be more for bootstrapped AI startups
Digital Transformation

How less can be more for bootstrapped AI startups

For bootstrapped AI startups, resisting scale and mastering a tight niche can build stronger products, brands and finances.

By Genia Cheskidova • 4 min read • Thu, 5th Mar 2026
Opollo buys Propensity Partners to boost tech leads
Fintech

Opollo buys Propensity Partners to boost tech leads

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
ANZ marketers turn to AI as customer expectations soar
Digital Transformation

ANZ marketers turn to AI as customer expectations soar

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

By Shannon Williams • 5 min read • Thu, 26th Feb 2026

Stories from Other Regions

Marketing strategy stories

UK fashion sites slow to match early summer searches
Customer Experience

UK fashion sites slow to match early summer searches

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
Beyond the booth: How tech companies can win at industry events
Digital Transformation

Beyond the booth: How tech companies can win at industry events

Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.

By Patrick Keenan • 4 min read • Fri, 6th Mar 2026
ACAM unveils AI marketing framework, The Iconic signs on
Digital Transformation

ACAM unveils AI marketing framework, The Iconic signs on

Australia's ACAM rolls out a first-of-its-kind AI marketing readiness framework, with fashion e-tailer The Iconic as its debut adopter.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
The Optimisers launches in Auckland to target AI search
Software-as-a-Service

The Optimisers launches in Auckland to target AI search

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Why women entrepreneurs must own their digital identity
Blockchain

Why women entrepreneurs must own their digital identity

Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.

By Rachel Sterling • 4 min read • Thu, 5th Mar 2026
How digital campaign strategy shapes modern marketing
DevOps

How digital campaign strategy shapes modern marketing

Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.

By Stella Chau • 4 min read • Thu, 5th Mar 2026
The things we stop seeing when we count everything
Customer Experience

The things we stop seeing when we count everything

As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.

By Hazel Dominguez • 5 min read • Thu, 5th Mar 2026
Confidence gap stalls visits to Australian museums
Customer Experience

Confidence gap stalls visits to Australian museums

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026