Marketing strategy Stories - Page 9

Global Stories

Marketing strategy stories

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025

Partner Programmes

Tech marketing in 2026 shifts to evidence & unified messaging

Tech marketing in 2026 will prioritise clear, unified messaging and strong customer evidence over high-volume tactics to drive measurable business results.

By Melvin Hipolito • 3 min read • Fri, 21st Nov 2025

Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025

Customer Experience

AFFINITY launches Media+ to curb waste in advertising budgets

Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.

By Melvin Hipolito • 3 min read • Thu, 20th Nov 2025

Marketing Technologies

GapMaps launches LAM service to boost local business marketing

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

By Melania Watson • 3 min read • Wed, 19th Nov 2025

Partner Programmes

Breaking clutter digitally: how brands can stand out in crowded festive campaigns

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

By D. Dhayan Kumar • 4 min read • Wed, 19th Nov 2025

Marketing Technologies

Tech marketing in 2025 shifts to strategy & messaging clarity

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025

Marketing Technologies

Elephant Room launches tool to track BFCM retail campaign trends

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025

Customer Experience

Marketers struggle to prepare for AI-driven, click-less journeys

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025

Network Infrastructure

Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth

Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025

Customer Experience

B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025

Stories from Other Regions

Marketing strategy stories

Marketing Technologies

Meta ad testing mistakes costing eCommerce brands profit, expert warns

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

By Melania Watson • 3 min read • Fri, 21st Nov 2025

Customer Experience

The hidden algorithms changing retail

AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.

By Charlie Terry • 3 min read • Thu, 20th Nov 2025

Customer Experience

Loyalty schemes drive data collection as cookies fade in the UK

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025

Customer Relationship Management

Transformative tech: How marketing agencies can use AI to convert data into revenue

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

By Satish Thiagarajan • 4 min read • Wed, 19th Nov 2025