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Adobe unveils Firefly Foundry for custom on-brand AI content
Marketing Technologies

Adobe unveils Firefly Foundry for custom on-brand AI content

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
MarTech spending risks USD $215 billion loss without clearer ROI
Customer Experience

MarTech spending risks USD $215 billion loss without clearer ROI

Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.

By Kaleah Salmon • 4 min read • Mon, 27th Oct 2025
The surprising AI generation gap: Senior employers feel more empowered
Marketing Technologies

The surprising AI generation gap: Senior employers feel more empowered

Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.

By Edson Porto • 5 min read • Fri, 24th Oct 2025
Glass Atlas unites four agencies to launch new digital powerhouse
Digital Transformation

Glass Atlas unites four agencies to launch new digital powerhouse

Glass Atlas launches as a new digital agency uniting four brands with 180 experts to offer integrated marketing and commerce technology services.

By Kaleah Salmon • 3 min read • Fri, 24th Oct 2025
Brandi AI launches programme to boost agency visibility in AI
Marketing Technologies

Brandi AI launches programme to boost agency visibility in AI

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

By Sean Mitchell • 4 min read • Fri, 24th Oct 2025
Jessie Stephens & Froomes lead brand fit in talent index 2025
Marketing

Jessie Stephens & Froomes lead brand fit in talent index 2025

Jessie Stephens tops Australian Talent Index 2025 for tech brand endorsements, while Froomes leads in telecommunications campaigns, reveals survey.

By Kaleah Salmon • 4 min read • Thu, 23rd Oct 2025
Study finds AI creativity tools offer similar results in ads
Marketing Technologies

Study finds AI creativity tools offer similar results in ads

A study reveals popular AI tools yield similarly creative advertising outcomes, highlighting the essential role of human input in marketing innovation.

By Shannon Williams • 4 min read • Thu, 23rd Oct 2025
The inconvenient truth of scaling gaming apps
Gaming

The inconvenient truth of scaling gaming apps

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

By Ridzki Syahputera • 4 min read • Thu, 23rd Oct 2025
Prophet names James Sawyer VP to drive predictive growth in ANZ
Data Analytics

Prophet names James Sawyer VP to drive predictive growth in ANZ

Prophet appoints James Sawyer as VP Sales and Partnerships to boost growth and predictive decision intelligence in Sydney and Brisbane markets.

By Sean Mitchell • 3 min read • Thu, 23rd Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
Glass Atlas launches in UK & Ireland after four-way agency merger
Digital Transformation

Glass Atlas launches in UK & Ireland after four-way agency merger

Glass Atlas has launched in the UK and Ireland, merging four agencies into one 180-strong team to offer integrated digital marketing and commerce services.

By Catherine Knowles • 3 min read • Fri, 17th Oct 2025

Stories from Other Regions

Marketing stories

Becky Lim appointed Chief Sales Officer at Plaza Premium Group
Customer Experience

Becky Lim appointed Chief Sales Officer at Plaza Premium Group

Becky Lim has been appointed Chief Sales Officer at Plaza Premium Group, tasked with leading global sales and driving growth across its airport hospitality services.

By Melvin Hipolito • 3 min read • Wed, 22nd Oct 2025
AI-powered tools reshape the Canadian holiday shopping journey
Artificial Intelligence

AI-powered tools reshape the Canadian holiday shopping journey

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025
Australian SMBs miss growth by skipping branded merchandise
Partner Programmes

Australian SMBs miss growth by skipping branded merchandise

Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.

By Melania Watson • 4 min read • Mon, 20th Oct 2025
Digital catalogues drive Australian shoppers' store choices
Marketing

Digital catalogues drive Australian shoppers' store choices

Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.

By Melvin Hipolito • 4 min read • Mon, 20th Oct 2025
Sales & marketing now most in-demand jobs as IT roles drop
Marketing Technologies

Sales & marketing now most in-demand jobs as IT roles drop

Sales and Marketing jobs top UK demand with 56 adverts per 1,000, overtaking IT roles that have seen a 41% drop in postings over three years.

By Kaleah Salmon • 3 min read • Fri, 17th Oct 2025