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Marketing Stories - Page 42

American Stories

Marketing stories

Tire Agent sees success with Quantcast's ad campaign
Marketing Technologies

Tire Agent sees success with Quantcast's ad campaign

Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.

By Kaleah Salmon • 2 min read • Tue, 8th Apr 2025
Simon partners with Adentro to enhance retail experience
Customer Experience

Simon partners with Adentro to enhance retail experience

Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.

By Catherine Knowles • 2 min read • Fri, 4th Apr 2025

Global Stories

Marketing stories

Adobe Express adds AI video tools for easy content creation
Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
Hotwire launches AI-powered Spark tool & global AI Lab
Marketing Technologies

Hotwire launches AI-powered Spark tool & global AI Lab

Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.

By Sean Mitchell • 4 min read • Wed, 23rd Apr 2025
AI marketing stacks reshape creativity across global markets
Digital Transformation

AI marketing stacks reshape creativity across global markets

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

By Sean Mitchell • 5 min read • Sat, 19th Apr 2025
SmartBear appoints Kristine Hunt to lead global growth
Software-as-a-Service

SmartBear appoints Kristine Hunt to lead global growth

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

By Melvin Hipolito • 3 min read • Thu, 17th Apr 2025
Google blocks 5.1 billion ads & boosts AI ad safeguards
Marketing Technologies

Google blocks 5.1 billion ads & boosts AI ad safeguards

Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.

By Sean Mitchell • 3 min read • Thu, 17th Apr 2025
AI platform Glu launches to streamline ecommerce creativity
Customer Experience

AI platform Glu launches to streamline ecommerce creativity

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

By Shannon Williams • 2 min read • Wed, 9th Apr 2025
Michael Dunlop returns to Australia as Rokt Head of APAC
Artificial Intelligence

Michael Dunlop returns to Australia as Rokt Head of APAC

Michael Dunlop returns to Australia as Head of Commercial APAC at Rokt, set to spearhead growth strategies across the region after six years in New York.

By Melvin Hipolito • 2 min read • Mon, 7th Apr 2025
VistaPrint report: Australian SMBs face 2025 challenges
Customer Experience

VistaPrint report: Australian SMBs face 2025 challenges

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

By Shannon Williams • 3 min read • Thu, 3rd Apr 2025
Yahoo appoints Josh Line as new Chief Marketing Officer
Customer Experience

Yahoo appoints Josh Line as new Chief Marketing Officer

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

By Melvin Hipolito • 2 min read • Tue, 1st Apr 2025

Stories from Other Regions

Marketing stories

DEPT named Adobe partner of the year for digital innovation in India
Digital Transformation

DEPT named Adobe partner of the year for digital innovation in India

DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.

By Kaleah Salmon • 2 min read • Wed, 23rd Apr 2025
MultiSafepay sees merchant growth after Antom integration
Fintech

MultiSafepay sees merchant growth after Antom integration

MultiSafepay boosts European SME merchant base by 11% and transaction volumes by 44% post-integration with Antom, enhancing payment solutions across sectors.

By Kaleah Salmon • 3 min read • Tue, 22nd Apr 2025
AI & personalisation drive new luxury demand in Aussie dining
Data Analytics

AI & personalisation drive new luxury demand in Aussie dining

Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.

By Melania Watson • 5 min read • Thu, 17th Apr 2025
Marketers face gap in UK consumer personalisation efforts
Customer Experience

Marketers face gap in UK consumer personalisation efforts

A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.

By Sean Mitchell • 3 min read • Thu, 10th Apr 2025
AI shaping brand visibility shifts to credibility economy
Marketing Technologies

AI shaping brand visibility shifts to credibility economy

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

By Catherine Knowles • 3 min read • Mon, 7th Apr 2025
15gifts launches AI agent Humara for digital sales boost
Customer Experience

15gifts launches AI agent Humara for digital sales boost

15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.

By Sean Mitchell • 2 min read • Fri, 4th Apr 2025