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AppsFlyer Index shows tighter race in mobile ads
Gaming

AppsFlyer Index shows tighter race in mobile ads

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

By Kaleah Salmon • 3 min read • Tue, 16th Dec 2025
PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
PvX secures USD $250 million to boost user acquisition for apps
Software-as-a-Service

PvX secures USD $250 million to boost user acquisition for apps

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025
The creative arms race: How AI and UA funding is changing the landscape of gaming
Gaming

The creative arms race: How AI and UA funding is changing the landscape of gaming

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

By Ridzki Syahputera • 6 min read • Fri, 5th Dec 2025
The silent driver of China's mobile gaming growth
Gaming

The silent driver of China's mobile gaming growth

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

By Damian Foo • 5 min read • Thu, 20th Nov 2025
The inconvenient truth of scaling gaming apps
Gaming

The inconvenient truth of scaling gaming apps

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

By Ridzki Syahputera • 4 min read • Thu, 23rd Oct 2025
AI apps & short-form dramas drive new mobile growth trends
Gaming

AI apps & short-form dramas drive new mobile growth trends

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

By Shannon Williams • 4 min read • Fri, 17th Oct 2025
APAC powers mobile app growth as global installs rise 11% in 2025
Gaming

APAC powers mobile app growth as global installs rise 11% in 2025

Asia-Pacific leads global mobile app growth in 2025, with installs up 11% and gaming revenues hitting USD $66.7 billion, says Adjust report.

By Shannon Williams • 4 min read • Wed, 15th Oct 2025
Hands-on Review: Apple iPhone 17 Pro Max 512GB - Cosmic Orange
Gaming

Hands-on Review: Apple iPhone 17 Pro Max 512GB - Cosmic Orange

Apple's latest flagship balances raw performance with careful design, combining lasting battery life, serious camera upgrades and a hint of what's next.

By Sean Mitchell • 5 min read • Mon, 13th Oct 2025
Qualcomm unveils Snapdragon 8 Elite Gen 5 with advanced AI & video
Gaming

Qualcomm unveils Snapdragon 8 Elite Gen 5 with advanced AI & video

Qualcomm launches Snapdragon 8 Elite Gen 5, its fastest mobile CPU, with enhanced AI, gaming graphics, and professional video features for flagship smartphones.

By Melvin Hipolito • 3 min read • Thu, 25th Sep 2025
Apple launches iPhone 17 Pro range with new design & features
Gaming

Apple launches iPhone 17 Pro range with new design & features

Apple unveils iPhone 17 Pro and Pro Max with new aluminium design, A19 Pro chip, enhanced cameras, longer battery life, and Wi-Fi 7 support.

By Melvin Hipolito • 6 min read • Thu, 11th Sep 2025
Aonic acquires Prime Insights for $250m in tech sector push
Gaming

Aonic acquires Prime Insights for $250m in tech sector push

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.

By Catherine Knowles • 4 min read • Fri, 5th Sep 2025
Hands-on Review: OPPO's A5 Pro smartphone
Gaming

Hands-on Review: OPPO's A5 Pro smartphone

OPPO’s A5 Pro 5G marries rugged IP69 durability, long battery life and solid mid-range performance in a practical, outdoors-friendly design.

By Sean Mitchell • 4 min read • Mon, 18th Aug 2025

Stories from Other Regions

Mobile gaming stories

ChatGPT tops Apple's 2025 app & game charts in Australia
Gaming

ChatGPT tops Apple's 2025 app & game charts in Australia

ChatGPT has swept Apple's 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
ChatGPT leads Apple app & game downloads in NZ
Gaming

ChatGPT leads Apple app & game downloads in NZ

ChatGPT tops Apple's 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
Australians spend 41 hours weekly online as digital ad spend surges
Gaming

Australians spend 41 hours weekly online as digital ad spend surges

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

By Melvin Hipolito • 5 min read • Wed, 5th Nov 2025
Nyiyaparli Widi game helps revive endangered language via tech
Gaming

Nyiyaparli Widi game helps revive endangered language via tech

A smartphone game, Nyiyaparli Widi, is helping revive the critically endangered Nyiyaparli language in Western Australia by engaging all ages through interactive play.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025