Roku stories
Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.
Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
Global smart TV shipments are expected to decrease by 5.5% in 2023, with zero growth in 2024, according to the IDC, amid economic challenges and consumer demand shifts. However, the Indian market bucks this trend showing robust growth.
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
New research from Kogan reveals a surge in demand for larger TVs in Australia, with screen sizes expanding from 65 inches to 100 inches by 2024.
Netflix reveals the first batch of TVs with the Netflix Recommended TV designation. Each will bear a Netflix Recommended TV logo in retail stores.
