Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
HubSpot launches AI tools to tackle search decline
Yesterday
#
crm
#
cx
#
martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
Umbraco launches AI skills for backoffice developers
2 days ago
#
ecm
#
martech
#
rpa
Umbraco adds AI skills to guide backoffice development, giving agents direct access to current docs, code and examples for safer customisation.
ACAM launches search course as zero-click AI rises
4 days ago
#
martech
#
genai
#
ai
Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.
Optimizely training sparks surge in marketing AI agents
Last week
#
devops
#
digital transformation
#
cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Trustpilot launches AI search tools for brand visibility
Last week
#
data analytics
#
cx
#
martech
Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.
Superdry appoints Verde Digital to boost organic search
Last week
#
digital transformation
#
martech
#
partner programmes
Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.
.webp)
The rush to GEO is understandable. But here's what gets missed in the scramble
Last week
#
digital transformation
#
martech
#
llms
GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.
Bazaarvoice launches API to boost AI review discovery
Last week
#
martech
#
commerce systems
#
erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
Progress adds AI search & personalisation to Sitefinity
This month
#
cx
#
martech
#
risk & compliance
Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.
Adapting to change: How SEO specialists can leverage Google's generative AI update
Last month
#
digital transformation
#
martech
#
genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
Study finds AI models develop distinct citation habits
Last month
#
martech
#
genai
#
llms
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
The pros and cons of AI in content generation: all you need to know
Last month
#
digital transformation
#
martech
#
personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
#
crm
#
digital transformation
#
cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The new world of GEO - are you ready?
Last month
#
martech
#
ai
#
b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
The Golden Triangle of marketing in the AI era
Last month
#
digital transformation
#
martech
#
partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
saas.group tops USD $100m ARR as AI drives next phase
Last month
#
saas
#
martech
#
erp
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
#
martech
#
genai
#
llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
BrightEdge unveils AI tools to track search visibility
Last month
#
data analytics
#
cx
#
martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
AI startup Mega raises USD $11.5m to rival ad agencies
Last month
#
saas
#
data analytics
#
martech
AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.
B2B marketers struggle to manage brand visibility in AI
Last month
#
digital transformation
#
cx
#
martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.