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YFM backs Swanky with GBP £7.6 million growth deal
Software-as-a-Service

YFM backs Swanky with GBP £7.6 million growth deal

The Exeter Shopify agency plans recruitment, expansion and acquisitions after YFM Equity Partners committed GBP £7.6 million to support growth.

By Karen Joy Bacudo • 3 min read • Tue, 28th Apr 2026
AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026
Payment firms expand into broader merchant services
Customer Relationship Management

Payment firms expand into broader merchant services

Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.

By Karen Joy Bacudo • 5 min read • Mon, 27th Apr 2026
AI shopping agents reshape retail buying & checkout
Digital Transformation

AI shopping agents reshape retail buying & checkout

Retailers face a new fight for visibility as AI agents increasingly decide which products get bought and checked out for customers.

By Karen Joy Bacudo • 4 min read • Mon, 27th Apr 2026
Amazon, Meta & Microsoft join UCP technical council
Customer Experience

Amazon, Meta & Microsoft join UCP technical council

Control of AI-led shopping standards is widening as five more firms join the Universal Commerce Protocol body, doubling its council to 10.

By Karen Joy Bacudo • 4 min read • Mon, 27th Apr 2026
Safe Software appoints new finance & people chiefs
Marketing Technologies

Safe Software appoints new finance & people chiefs

The data integration software group is sharpening its growth push as it targets USD $250 million in revenue by 2028.

By Sofiah Nichole Salivio • 3 min read • Fri, 24th Apr 2026
Google sees retail success with agentic commerce push
Unified Communications

Google sees retail success with agentic commerce push

Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 22nd Apr 2026
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Wed, 15th Apr 2026
Megantic warns retailers on AI search risk in APAC
Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Thu, 9th Apr 2026
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Tue, 7th Apr 2026
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.

By Mark Tarre • 4 min read • Sat, 4th Apr 2026
Linux Foundation launches x402 payment protocol body
Hyperscale

Linux Foundation launches x402 payment protocol body

Backers say the move will give AI agents and apps a neutral, open payments standard for web transactions, with support from Amazon, Visa and others.

By Sean Mitchell • 4 min read • Fri, 3rd Apr 2026

Stories from Other Regions

Shopify stories

Canada tech boards urged to tackle growing climate risk
Hyperscale

Canada tech boards urged to tackle growing climate risk

Boards at Canadian technology firms face rising financial and regulatory pressure as extreme weather, AI power demand and disclosure rules intensify.

By Shannon Williams • 3 min read • Fri, 24th Apr 2026
AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Fri, 17th Apr 2026
Quickfire Digital named Shopify Platinum partner in Norwich
Digital Transformation

Quickfire Digital named Shopify Platinum partner in Norwich

The Norwich agency will gain closer access to Shopify support and planning after becoming one of just 15 UK Platinum partners.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026