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SugarAI rebrands CRM around precision selling with AI
Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 13th May 2026
Syspro maps AI-led overhaul, M&A push and new brand
Software-as-a-Service

Syspro maps AI-led overhaul, M&A push and new brand

Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026
Syspro & SugarCRM link ERP & CRM for manufacturers
Customer Relationship Management

Syspro & SugarCRM link ERP & CRM for manufacturers

Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Customer Relationship Management

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.

By Melvin Hipolito • 3 min read • Thu, 9th Oct 2025
SugarCRM integrates sales-i to boost sales efficiency & insights
Customer Relationship Management

SugarCRM integrates sales-i to boost sales efficiency & insights

SugarCRM integrates sales-i with Sugar Sell to help sales teams uncover revenue opportunities and enhance performance amid economic challenges.

By Catherine Knowles • 3 min read • Mon, 12th May 2025
SugarCRM solutions expand reach on AWS Marketplace
Customer Relationship Management

SugarCRM solutions expand reach on AWS Marketplace

SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.

By Melania Watson • 2 min read • Fri, 22nd Nov 2024
SugarCRM appoints David Roberts as new CEO amidst changes
Software-as-a-Service

SugarCRM appoints David Roberts as new CEO amidst changes

SugarCRM appoints David Roberts as new CEO, succeeding Craig Charlton. Roberts to drive global growth and innovation as Charlton becomes Chairman.

By Imee Dequito • 3 min read • Wed, 11th Sep 2024
MEGA selects SugarCRM to optimise sales & enhance user conversions
Storage

MEGA selects SugarCRM to optimise sales & enhance user conversions

New Zealand's cloud storage firm MEGA partners with SugarCRM to boost its sales automation, aiming to optimise user conversions from free to paid services.

By Kaleah Salmon • 3 min read • Wed, 14th Feb 2024
Global pool manufacturer chooses SugarCRM's advanced sales solution
Marketing

Global pool manufacturer chooses SugarCRM's advanced sales solution

Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.

By Sean Mitchell • 3 min read • Thu, 5th Oct 2023
70% of Australian companies report increased turnover
Customer Relationship Management

70% of Australian companies report increased turnover

A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.

By Zach Thompson • 4 min read • Thu, 3rd Mar 2022
Customers leaving in droves, companies struggle to rebound
Data Analytics

Customers leaving in droves, companies struggle to rebound

Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.

By Catherine Knowles • 4 min read • Wed, 2nd Mar 2022
SugarCRM introduces playbook functionality thanks to AddOptify acquisition
Customer Relationship Management

SugarCRM introduces playbook functionality thanks to AddOptify acquisition

SugarCRM introduces integrated playbook functionality for guided selling and advanced CRM automation, enabling users to automate processes and workflows.

By Catherine Knowles • 3 min read • Fri, 4th Feb 2022
The Engenco Group chooses SugarCRM to power customer relations
Customer Relationship Management

The Engenco Group chooses SugarCRM to power customer relations

Engenco Group implements SugarCRM to consolidate customer data, improve insights, and enhance customer experience.

By Catherine Knowles • 3 min read • Wed, 12th Jan 2022

Stories from Other Regions

SugarCRM stories

Speedpanel halves admin time with SugarCRM for project gains
Customer Relationship Management

Speedpanel halves admin time with SugarCRM for project gains

Australian firm Speedpanel cut admin time by 50% and improved project management using SugarCRM's Sell platform, saving 30 hours monthly per project manager.

By Kaleah Salmon • 3 min read • Fri, 25th Jul 2025
Jayco enhances RV operations through SugarCRM integration
Unified Communications

Jayco enhances RV operations through SugarCRM integration

Jayco, Australia's top RV manufacturer, revamps its operations with SugarCRM, enhancing dealership relations and boosting sales by 7%, officials report.

By Catherine Knowles • 3 min read • Wed, 14th Aug 2024
Eden Exchange integrates SugarCRM for improved deal-making efficiency
SugarCRM

Eden Exchange integrates SugarCRM for improved deal-making efficiency

Eden Exchange, a leading Australian SME marketplace, bolsters its deal-making process and client experience by integrating AI-driven sales automation platform, SugarCRM.

By Catherine Knowles • 3 min read • Tue, 12th Mar 2024
Kiwi Agri business chooses SugarCRM for sales automation transformation
Data Analytics

Kiwi Agri business chooses SugarCRM for sales automation transformation

Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.

By Sean Mitchell • 2 min read • Wed, 18th Oct 2023