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Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus
Unified Communications

Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus

Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.

By Melvin Hipolito • 2 min read • Tue, 2nd Dec 2025
Twilio unveils new data features to boost enterprise engagement
Customer Experience

Twilio unveils new data features to boost enterprise engagement

Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.

By Melvin Hipolito • 3 min read • Thu, 16th Oct 2025
How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
Twilio launches global RCS messaging to boost trust & engagement
Customer Experience

Twilio launches global RCS messaging to boost trust & engagement

Twilio has launched global RCS messaging, enabling businesses to send branded, interactive messages, boosting engagement and trust across 20 countries.

By Melvin Hipolito • 4 min read • Wed, 27th Aug 2025
Buildkite appoints Kevin Gounden as CEO to lead AI software push
DevOps

Buildkite appoints Kevin Gounden as CEO to lead AI software push

Buildkite has named Kevin Gounden as CEO to spearhead growth and AI innovation in its software delivery platform used by top firms worldwide.

By Melvin Hipolito • 3 min read • Wed, 6th Aug 2025
APAC retailers stay confident, prioritise loyalty amid challenges
Customer Experience

APAC retailers stay confident, prioritise loyalty amid challenges

A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.

By Melvin Hipolito • 3 min read • Tue, 29th Jul 2025
Lauren Nemeth named Chief Revenue Officer to drive growth at New Relic
Software-as-a-Service

Lauren Nemeth named Chief Revenue Officer to drive growth at New Relic

New Relic appoints Lauren Nemeth as Chief Revenue Officer to boost global growth with her extensive tech sales and leadership experience.

By Melvin Hipolito • 3 min read • Tue, 8th Jul 2025
Twilio appoints Howard Fyffe as Director of Sales for ANZ
Hybrid Cloud

Twilio appoints Howard Fyffe as Director of Sales for ANZ

Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.

By Melvin Hipolito • 3 min read • Mon, 30th Jun 2025
The end of standalone CDPs?
Enterprise Content Management

The end of standalone CDPs?

Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.

By Robin Grochol • 3 min read • Mon, 23rd Jun 2025

Stories from Other Regions

Twilio stories

AUTO1 Group wins Twilio 2025 EMEA Star Builder Award for innovation
Unified Communications

AUTO1 Group wins Twilio 2025 EMEA Star Builder Award for innovation

AUTO1 Group has won Twilio's 2025 EMEA Star Builder Award for innovative use of messaging and verification APIs to enhance its used car trading platform.

By Melvin Hipolito • 2 min read • Thu, 20th Nov 2025
EMEA firms ramp up conversational AI to boost loyalty & trust
Data Protection

EMEA firms ramp up conversational AI to boost loyalty & trust

EMEA firms are rapidly deploying conversational AI, investing heavily to boost customer loyalty and trust despite legacy infrastructure challenges.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Australian patience with automated customer service is wearing thin
Customer Experience

Australian patience with automated customer service is wearing thin

Australian consumers are growing impatient with automated customer service, favouring human agents over AI-powered chatbots and voice menus, a new report finds.

By Melvin Hipolito • 4 min read • Thu, 16th Oct 2025
Lifeline & SANE use digital channels to boost mental health care
Robotic Process Automation

Lifeline & SANE use digital channels to boost mental health care

Lifeline and SANE are enhancing mental health support in Australia using digital tools like SMS and online chat for timely, accessible care.

By Melania Watson • 3 min read • Wed, 8th Oct 2025
AI-powered chat tools gain ground in Australian businesses
Digital Transformation

AI-powered chat tools gain ground in Australian businesses

Over a third of Australian businesses use AI chat tools for customer service, with another 39% planning adoption to boost satisfaction and accessibility.

By Melvin Hipolito • 3 min read • Mon, 1st Sep 2025
UK workers call for digital silence to boost productivity
Hybrid & Remote Work

UK workers call for digital silence to boost productivity

Nearly half of UK workers seek scheduled 'digital silence' periods to curb online distractions and boost productivity, particularly among those aged 25-34.

By Kaleah Salmon • 4 min read • Mon, 25th Aug 2025
Fresha sees higher engagement after switching to RCS messaging
Customer Experience

Fresha sees higher engagement after switching to RCS messaging

Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.

By Melania Watson • 3 min read • Wed, 23rd Jul 2025
Australian consumers wary as AI delivers business benefits
Digital Transformation

Australian consumers wary as AI delivers business benefits

Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.

By Melvin Hipolito • 4 min read • Tue, 17th Jun 2025