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The new rules of media investment in an unpredictable economy
Opinion

The new rules of media investment in an unpredictable economy

Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.

By Ben Baker • 3 min read • Mon, 1st Jun 2026
Vistar study finds 3D boosts digital out-of-home awareness
Visual effects

Vistar study finds 3D boosts digital out-of-home awareness

Brand awareness in digital out-of-home rose sharply when ads used 3D, with Vistar Media finding a 67% lift over static formats.

By Sean Mitchell • 3 min read • Thu, 21st May 2026
2026 Marketing predictions: Why OOH could take centre stage
Customer Experience

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025
Programmatic digital OOH set to reshape media plans
Digital Signage

Programmatic digital OOH set to reshape media plans

Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
Vistar Media launches free global DOOH creative certification
Digital Signage

Vistar Media launches free global DOOH creative certification

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
Vistar Academy launches creative certification for DOOH sector
Marketing Technologies

Vistar Academy launches creative certification for DOOH sector

Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.

By Melania Watson • 2 min read • Thu, 20th Nov 2025
PAK'nSAVE's digital price check marks two years of savings
Digital Signage

PAK'nSAVE's digital price check marks two years of savings

PAK'nSAVE celebrates two years of its Top 50 Price Check campaign using dynamic digital ads to showcase weekly grocery savings versus Woolworths stores.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
QSIC appoints Sean Cheyney to drive global retail media growth
Artificial Intelligence

QSIC appoints Sean Cheyney to drive global retail media growth

QSIC appoints Sean Cheyney as EVP to boost global retail media growth, leveraging AI and data to enhance in-store audio and partnerships worldwide.

By Jed Nykolle Harme • 3 min read • Tue, 16th Sep 2025
Vistar & Spotzi team up to streamline cross-border OOH ads
Marketing Technologies

Vistar & Spotzi team up to streamline cross-border OOH ads

Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.

By Sean Mitchell • 3 min read • Wed, 21st May 2025
Vistar Media brings Adstruc OOH planning software to ANZ
Modernisation

Vistar Media brings Adstruc OOH planning software to ANZ

Vistar Media launches Adstruc in Australia and New Zealand, streamlining out-of-home ad planning and saving agencies over 30% of weekly time.

By Melania Watson • 3 min read • Thu, 1st May 2025
Vistar Media sees notable growth in Asia-Pacific in 2024
Enterprise Content Management

Vistar Media sees notable growth in Asia-Pacific in 2024

Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.

By Catherine Knowles • 3 min read • Thu, 12th Dec 2024

Stories from Other Regions

Vistar Media stories

Vistar Media strengthens Southeast Asia team with key hires
Marketing Technologies

Vistar Media strengthens Southeast Asia team with key hires

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Vistar Media appoints Josh Turney to drive OOH growth in NZ
Marketing Technologies

Vistar Media appoints Josh Turney to drive OOH growth in NZ

Vistar Media appoints Josh Turney as Account Director to boost programmatic out-of-home advertising sales amid rising demand in New Zealand.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Vistar Media powers Jolly Billboards' programmatic growth in NZ
Marketing Technologies

Vistar Media powers Jolly Billboards' programmatic growth in NZ

Vistar Media partners with Jolly Billboards to enhance programmatic advertising across 150 NZ billboards, boosting revenue and advertiser engagement.

By Melania Watson • 3 min read • Tue, 22nd Jul 2025
Haleon partners with Vistar Media for global OOH strategy
Clean technologies

Haleon partners with Vistar Media for global OOH strategy

Haleon has partnered with Vistar Media to enhance programmatic OOH advertising for brands like Panadol and Voltaren, focusing on sustainability and relevance.

By Kaleah Salmon • 2 min read • Fri, 8th Nov 2024
Sean Cheyney appointed Global Head of Retail Media
Marketing Technologies

Sean Cheyney appointed Global Head of Retail Media

Vistar Media has appointed Sean Cheyney as Global Head of Retail Media, aiming to enhance programmatic digital out-of-home strategies for retail.

By Imee Dequito • 3 min read • Wed, 23rd Oct 2024
Vistar Media expands into Taiwan with new strategic partnerships
Health Technologies

Vistar Media expands into Taiwan with new strategic partnerships

Vistar Media partners with KanBan Culture and PilotTV to enter Taiwan, bolstering its out-of-home media marketplace across the Asia-Pacific region.

By Kaleah Salmon • 3 min read • Thu, 22nd Aug 2024