PPDS has appointed Tom Keefe as Director of Sales, dvLED North America, expanding its sales leadership for LED displays in the region.
Keefe will report to Senior Director North America Bruce Wyrwitzke. He will help shape the company's dvLED sales structure in North America and execute its route-to-market strategy for the category.
Based in Buffalo, New York, Keefe brings more than two decades of AV experience, including seven years focused on dvLED, and holds an AVIXA CTS certification.
His background includes sales, business development, category management, marketing strategy, distribution, partner management and market analysis. PPDS is aiming to grow its Philips Professional Displays business in North America across indoor and outdoor dvLED projects.
Market growth
PPDS is making the hire as demand for LED display systems rises across several commercial markets, including retail, transportation, entertainment and digital out-of-home advertising.
Industry forecasts cited by the company estimate the global LED display market at USD $2.41 billion in 2026, rising to about USD $3.46 billion by 2035. The United States is expected to remain the largest market by revenue during that period.
PPDS said its recent move into outdoor LED has expanded the range of projects it can pursue. The company also pointed to installations in retail, corporate settings, public venues, sports stadiums and houses of worship.
North America focus
Keefe's role will focus on building out the company's regional sales approach. PPDS said it aims to deepen engagement with internal sales and management teams, channel partners and end customers, while raising awareness of its Philips LED range.
The company has been expanding its North American operation as part of a wider international strategy. The appointment suggests dvLED is becoming a more distinct focus within that plan, particularly as suppliers pursue a larger share of spending on digital signage and large-format display projects.
Discussing the appointment, Keefe outlined his priorities for the role.
"My background in sales, business development and product management, along with my dvLED experience, gives me the tools required to continue driving and improving PPDS performance in North America."
"My goal as Director of Sales for dvLED is to leverage the premier reputation we have built and expand our value to partners. I have always been impressed by Philips Professional Displays and the strong reputation the PPDS team has built in the AV industry. The company has a proud track record of continually offering innovative, leading-edge products designed for professional-grade applications. I'm excited to be part of this fantastic team of professionals," said Keefe.
Wyrwitzke said the company sees further room for growth in the segment across a range of project sizes and formats.
"The opportunities for dvLED are clear and, at PPDS, we have been working hard to ensure we deliver the solutions our partners and customers want. Indoor or outdoor, small, large or highly creative by design, we have the portfolio to match any project need, no matter how ambitious," said Wyrwitzke.
Angela Lin, Commercial Head NA at PPDS, said Keefe's experience would support the next phase of the company's dvLED business in the region.
"With Tom, we have someone with the knowledge and experience to take our dvLED business to the next stage, bringing our solutions to an even wider audience. I wish him every success in the role," said Lin.