Software Combined acquires Removify to boost global expansion

Software Combined has acquired online reputation management company Removify.

The agreement marks the 10th acquisition by Software Combined since its inception in 2020, highlighting its approach to expanding growth and diversifying its software portfolio.

Melbourne-based Removify operates in Australia, the United States, and Europe, providing services to help companies manage their online presence.

The firm uses purpose-built software to address an increasing number of negative, misleading, and false online content faced by businesses globally.

Removify's reputation management offering includes the removal of illegitimate reviews and assisting clients in collecting positive reviews through automated feedback mechanisms. The system utilises elements of Artificial Intelligence to deliver results for thousands of companies across widely accessed digital platforms.

Through this transaction, Removify is set to have access to additional resources and strategic guidance under the Software Combined group, with the expectation of supporting its continued international expansion.

Evert den Hollander, Chief Executive Officer of Software Combined, stated, "Software Combined grows software companies and supports them on their mission while maintaining their unique culture."

"We see significant opportunities for Removify to accelerate their growth and cementing their global leadership position. Removify is a global leader in solving a very real and worsening problem for many companies and we look forward to driving further success together."

The acquisition follows Software Combined's recent purchase of home energy rating business Hero Software.

The company has also previously acquired firms in industries such as database disaster recovery, retail pricing solutions, and business solutions tailored for the mining sector. These businesses continue to receive consolidated support, strategic advice, and market extension opportunities from Software Combined in order to facilitate further development.

Andrew Whitford, Chief Executive Officer and founder of Removify, said, "The internet can be an unfair place, capable of destroying brands of every size practically overnight. With the emergence of AI and other automated systems to spread false and misleading content on countless websites, we are seeing significant demand for Removify's unique and innovative approach to online reputation management and content removal."

"By joining forces with Software Combined, we are very confident our customers will see even more innovation and continue to benefit from working with Removify's team of experts. We are looking forward to accelerating our growth and success as part of the Software Combined family."

Removify's services use proprietary technology embedded with AI to monitor and remove damaging material from a variety of online platforms, as well as support clients in building authentic positive feedback.

The company has handled reputational challenges for its clients in the face of a growing wave of misleading digital content.

Software Combined, headquartered in Sydney, focuses on acquiring and supporting established software companies and providing them with consolidated services and strategic counsel to assist founders in ensuring continuity and maximising growth potential.

Since launching in 2020, Software Combined has expanded by acquiring businesses across several sectors and providing support and resources for their future development.