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AI takes center stage in Adobe's new GenStudio tool
Unified Communications

AI takes center stage in Adobe's new GenStudio tool

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
Marketing Technologies

Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator

Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Adobe unmasks over 100 new Creative Cloud features
Unified Communications

Adobe unmasks over 100 new Creative Cloud features

Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.

By Melania Watson • 2 min read • Wed, 16th Oct 2024
Adobe elevates Frame.io with new camera partnerships
Marketing Technologies

Adobe elevates Frame.io with new camera partnerships

Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.

By Melania Watson • 3 min read • Tue, 15th Oct 2024
Valtech teams up with Adobe for the Always 100 project
Customer Experience

Valtech teams up with Adobe for the Always 100 project

Valtech launches the Always 100 project with Adobe Commerce to enhance eCommerce performance, aiming for lightning-fast site speeds and improved customer experiences.

By Kaleah Salmon • 3 min read • Tue, 15th Oct 2024
Adobe unveils new Firefly video model and updates image tools
Marketing Technologies

Adobe unveils new Firefly video model and updates image tools

Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.

By Melania Watson • 4 min read • Tue, 15th Oct 2024
Adobe launches app to protect & attribute digital content
Marketing Technologies

Adobe launches app to protect & attribute digital content

Adobe has unveiled a free web app, Content Authenticity, to help creators protect their work and ensure accurate attribution in the digital landscape.

By Sean Mitchell • 3 min read • Wed, 9th Oct 2024
Sydney firm secures NFL team deal for CRM overhaul
Customer Relationship Management

Sydney firm secures NFL team deal for CRM overhaul

Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.

By Sean Mitchell • 2 min read • Wed, 9th Oct 2024
Adobe reveals AI-powered Photoshop & Premiere Elements 2025
Marketing Technologies

Adobe reveals AI-powered Photoshop & Premiere Elements 2025

Adobe launches Photoshop Elements and Premiere Elements 2025, integrating advanced AI features to simplify photo and video editing with enhanced, intuitive tools.

By Imee Dequito • 3 min read • Wed, 2nd Oct 2024
Adobe forecasts USD $240.8 billion in U.S. holiday online sales
Gaming

Adobe forecasts USD $240.8 billion in U.S. holiday online sales

Adobe's 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.

By Sean Mitchell • 4 min read • Thu, 26th Sep 2024
Logitech unveils MX Creative Console with strong Adobe integration
Marketing Technologies

Logitech unveils MX Creative Console with strong Adobe integration

Logitech launches the MX Creative Console, aiming to streamline workflows for digital creators with AI and Adobe integration.

By Sean Mitchell • 2 min read • Wed, 25th Sep 2024
Nearly half of security pros see AI as top threat, survey finds
Marketing Technologies

Nearly half of security pros see AI as top threat, survey finds

Nearly half of security profesionals view AI as the top security risk, with 68% advocating for external AI security reviews, HackerOne reveals.

By Shannon Williams • 3 min read • Tue, 24th Sep 2024
Adobe study shows rising concerns over election misinformation
Marketing Technologies

Adobe study shows rising concerns over election misinformation

A study by Adobe reveals 94% of US consumers worry about election misinformation, urging transparency and tools to verify digital content authenticity.

By Melania Watson • 3 min read • Fri, 20th Sep 2024
Salesforce introduces AI productivity updates for Slack
Unified Communications

Salesforce introduces AI productivity updates for Slack

Salesforce unveils AI enhancements for Slack, promising to boost team productivity by integrating company data, agents, and apps into a unified work system.

By Shannon Williams • 3 min read • Wed, 18th Sep 2024

Stories from Other Regions

Mark Humphries appointed Chair to boost Bluprintx growth
Digital Transformation

Mark Humphries appointed Chair to boost Bluprintx growth

Bluprintx has appointed Mark Humphries as Chair, aiming to boost its global growth following the recent acquisition of ITG Commerce.

By Imee Dequito • 2 min read • Fri, 11th Oct 2024
Adobe Express expands with AI & key integrations
Marketing Technologies

Adobe Express expands with AI & key integrations

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

By Melania Watson • 3 min read • Thu, 10th Oct 2024
Australian cybersecurity roles increasingly stressful, says ISACA survey
Marketing Technologies

Australian cybersecurity roles increasingly stressful, says ISACA survey

Australian cybersecurity professionals face rising job stress amid increased threats and low budgets, with 53% anticipating a cyberattack within a year.

By Catherine Knowles • 3 min read • Fri, 4th Oct 2024
Adobe's AEM Gov AU achieves IRAP PROTECTED security level
Marketing Technologies

Adobe's AEM Gov AU achieves IRAP PROTECTED security level

Adobe's AEM Gov Cloud Australia reaches the PROTECTED level of security in the IRAP assessment, boosting digital service adoption among Australian agencies.

By Imee Dequito • 3 min read • Fri, 4th Oct 2024