Global Stories

UiPath to host Agentic AI Summit on automation advances

UiPath will host its online Agentic AI Summit to unveil innovations in agentic automation, showcasing how AI can transform business operations.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025

Hyperscale

Adobe & AWS join forces to enhance digital marketing

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

By Melvin Hipolito • 3 min read • Wed, 19th Mar 2025

Digital Transformation

Publicis & Adobe expand partnership with AI integration

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025

Marketing Technologies

Adobe AI: Sensei and Firefly empower the many, challenge the few

As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025

Marketing Technologies

Adobe unveils new Firefly tools for personalised content

Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.

By Melania Watson • 4 min read • Wed, 19th Mar 2025

Unified Communications

Adobe & Microsoft integrate AI agents for marketers

Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Data Analytics

Adobe introduces new AI capabilities in Experience Cloud

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Unified Communications

Adobe unveils AI agent tool for personalised experiences

Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Unified Communications

Adobe GenStudio enhances AI features for marketers

Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Marketing Technologies

Adobe & Estée Lauder partner on GenAI projects

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

By Sean Mitchell • 3 min read • Fri, 14th Mar 2025

Marketing Technologies

Adobe launches Photoshop app for iPhone, Android soon

Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.

By Melania Watson • 3 min read • Wed, 26th Feb 2025

Marketing Technologies

Adobe celebrates 35 years of Photoshop with new series

Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025

Marketing Technologies

Adobe unveils faster performance & font features in Illustrator

Adobe has unveiled enhanced features for Illustrator, including faster performance and improved Japanese typography, responding directly to user feedback.

By Melania Watson • 3 min read • Thu, 13th Feb 2025

Marketing Technologies

Adobe introduces AI enhancements to Lightroom tools

Adobe has launched significant updates to Lightroom and Adobe Camera Raw, featuring AI-driven tools like Adaptive Profiles and Distraction Removal to enhance photo editing.

By Kaleah Salmon • 3 min read • Thu, 13th Feb 2025

Unified Communications

Adobe debuts public beta of 3D design tool Project Neo

Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.

By Kaleah Salmon • 3 min read • Thu, 13th Feb 2025

Document Management

Adobe unveils AI-powered contract insights in Acrobat AI

Adobe has unveiled AI-driven features in Acrobat AI to simplify contract management, enabling quicker understanding and comparison for users worldwide.

By Sean Mitchell • 3 min read • Wed, 5th Feb 2025

Marketing Technologies

Samsung's Galaxy S25 to support AI image provenance

Samsung's Galaxy S25 will feature Content Credentials for AI-generated images, bolstering digital content authenticity as the firm joins the C2PA.

By Melania Watson • 2 min read • Thu, 23rd Jan 2025

Marketing Technologies

Adobe invests USD $5m in fund for diverse filmmakers

Ahead of the 2025 Sundance Film Festival, Adobe unveils updates to its tools and pledges USD $5 million to support underrepresented filmmakers.

By Melania Watson • 3 min read • Thu, 23rd Jan 2025

Stories from Other Regions

Marketing Technologies

Adobe launches Firefly Video Model in public beta

Adobe has launched its Firefly Video Model in public beta, enhancing its creative suite with advanced AI-driven video generation tools for professionals.

By Catherine Knowles • 3 min read • Thu, 13th Feb 2025