Channel marketing stories
GTIA opens ChannelCon 2026 registration in San Diego
Last month
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digital transformation
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cx
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martech
GTIA expands ChannelCon 2026 with AI awards, Ron Howard keynote and early-bird perks for IT service providers in San Diego.
Infobip report marks shift to omnichannel AI messaging
Last month
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uc
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digital transformation
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cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
Retailers brace for AI search and complex deal discovery
Last month
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digital transformation
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cx
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martech
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
Chaotic marketing teams see burnout & stalled deals
Fri, 27th Feb 2026
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firewalls
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digital transformation
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cx
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
GTIA launches Innovate Awards for AI-led IT service
Fri, 27th Feb 2026
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digital transformation
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cx
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martech
GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
Innovid adds Reddit ads to unified social workflow
Thu, 19th Feb 2026
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martech
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partner programmes
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rpa
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Identity Digital leader named in CRN 2026 Channel Chiefs
Fri, 6th Feb 2026
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saas
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cx
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martech
Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.
Keeper Security unveils its 2026 MSP PAM partner push
Wed, 4th Feb 2026
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hybrid cloud
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pam
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cloud security
Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.
Portnox unveils global channel push with new VP hire
Fri, 16th Jan 2026
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saas
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firewalls
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digital transformation
Portnox launches structured global channel programme and hires veteran Kristen Knight as VP of Channel Sales to spearhead partner growth.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.