Customer engagement stories - Page 5

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

SquadStack.ai launches in-app voice AI assistant to guide users in real time, aiming to curb high-intent drop-offs across key digital journeys.

MTX APAC has acquired New Zealand Salesforce consultancy Adapt IQ NZ to create a Wellington-based delivery and innovation hub for APAC.

Samsung is turning business displays into AI-powered endpoints to drive real-time retail and hospitality operations by 2026.

Alteryx appoints veteran customer experience leader Bill Tabbit-Humphrey as Chief Customer Officer to steer post-sale AI analytics strategy.

Commvault predicts Asia-Pacific enterprises will pivot from AI experiments to resilient, sovereign “trusted autonomy” by 2026.

Finance leaders hail AI as core to strategy, yet fewer than half have scaled it beyond pilots amid legacy, skills and leadership hurdles.

SimplyBook.me rolls out AI Voice Booking, letting customers schedule appointments by speaking naturally on websites, WhatsApp and social channels.

CARS24 shifts its lending to Pennant’s cloud, unifying loan servicing on a single digital platform to boost automation and scalability.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry’s rarest asset.

SonicWall launches AI chat, unified search and tutorials to speed self-service support while keeping traditional help channels in place.

HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.

Australia’s youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

OCBC AI veteran Donald MacDonald leaves after 22 years to launch Colourcode.AI, advising boards and leaders on AI strategy and governance.

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

84% of Asia-Pacific shoppers will pay more for brands they trust with personal data, highlighting growing concern over digital privacy and customer experience.