Customer Journey stories - Page 2

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

Empower FCU picks MANTL to streamline omnichannel account opening, targeting sub-10-minute sign-ups across digital and branch channels.

Qualtrics again tops Gartner's 2026 Voice of the Customer rankings, leading on execution, vision and AI-driven experience agents.

Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.

8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

MANTL and MeridianLink are partnering to integrate digital loan applications with back-end origination, targeting banks and credit unions.

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.

Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.

Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.