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Fivetran stories
The future of marketing is built on open data infrastructure
Last week
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data analytics
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cx
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martech
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
Snowflake brings Google Gemini 3 AI models to Cortex
Thu, 8th Jan 2026
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manufacturing
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data analytics
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digital transformation
Snowflake will run Google's Gemini 3 AI models natively in Cortex, keeping enterprise data in-platform while deepening Google Cloud ties.
Fivetran awarded Databricks 2025 data integration partner of year
Fri, 13th Jun 2025
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saas
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data analytics
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ai
Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.
Databricks launches Lakebase Postgres database for AI era
Thu, 12th Jun 2025
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data analytics
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multi-cloud
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ai
Databricks has launched Lakebase, a fully managed Postgres database designed for AI workloads, now available in Public Preview for enterprises globally.
Fivetran expands SDK to simplify building custom data connectors
Tue, 3rd Jun 2025
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saas
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devops
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data analytics
Fivetran has expanded its Connector SDK, enabling developers to create custom data pipelines quickly, boosting analytics and AI capabilities across systems.
Teradata & Fivetran team up to streamline data integration
Fri, 30th May 2025
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saas
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hybrid cloud
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martech
Teradata partners with Fivetran to streamline automated data integration, enabling real-time data movement into Teradata VantageCloud for AI and analytics.
Data readiness issues lead to half of enterprise AI projects failing
Tue, 20th May 2025
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digital transformation
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cx
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martech
Nearly half of enterprise AI projects fail due to poor data readiness, with UK lagging behind in integration and infrastructure, reveals Fivetran research.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Fri, 16th May 2025
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
Half of AI projects falter as enterprises struggle with data readiness
Thu, 15th May 2025
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ai
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integration
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data infrastructure
Nearly half of enterprises face AI project failures due to poor data readiness, with the UK scoring lowest in AI preparedness amid legacy system challenges.
Fivetran acquires Census to boost real-time data movement
Thu, 8th May 2025
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storage
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data analytics
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bi
Fivetran is set to acquire Census, enhancing its platform to include reverse ETL and real-time data movement for operational analytics.
Fivetran launches Managed Data Lake Service with Google Cloud
Fri, 11th Apr 2025
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storage
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data analytics
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llms
Fivetran has launched its Managed Data Lake Service for Google Cloud Storage, enhancing data integration and governance for nearly 4,000 shared customers.
Fivetran expands integration with Microsoft Fabric & OneLake
Fri, 4th Apr 2025
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data analytics
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digital transformation
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ai
Fivetran has expanded its integration with Microsoft Fabric and OneLake, adding over 700 pre-built connectors to enhance data access for enterprises.
Fivetran sees 40% growth in AWS Marketplace demand
Fri, 6th Dec 2024
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data analytics
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digital transformation
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hyperscale
Fivetran has achieved a 40% rise in year-on-year growth in the AWS Marketplace, driven by soaring demand for AI and analytics solutions.