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Market research Stories - Page 9

Global Stories

Market research stories

Parloa tops USD $50 million ARR after Series D boost
Customer Relationship Management

Parloa tops USD $50 million ARR after Series D boost

Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 3rd Jun 2026
Shoppers want pricing, not personalisation in apps
Customer Relationship Management

Shoppers want pricing, not personalisation in apps

Exclusive pricing and discounts matter more than personalisation for most shoppers, as too many app alerts and poor rewards drive them away.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 2nd Jun 2026
Gallagher opens global survey for 2027 security trends
Partner Programmes

Gallagher opens global survey for 2027 security trends

Security teams can shape next year's benchmarking report as Gallagher seeks wider input on shifting priorities, budgets and technology adoption.

By Mark Tarre • 3 min read • Tue, 2nd Jun 2026
Ctera names Tal Sarfaty cyberstorage security chief
Data Protection

Ctera names Tal Sarfaty cyberstorage security chief

The hire underscores CTERA's push into a fast-growing segment as ransomware drives demand for stronger protection of live storage data.

By Sofiah Nichole Salivio • 3 min read • Tue, 2nd Jun 2026
Semiconductor report forecasts glass substrate growth
Semiconductors

Semiconductor report forecasts glass substrate growth

Demand from AI and high-performance computing could lift glass core substrate sales sharply from 2028, according to a new SEMI report.

By Sean Mitchell • 3 min read • Tue, 2nd Jun 2026
UK businesses lose a quarter of AI budgets to complexity
Digital Transformation

UK businesses lose a quarter of AI budgets to complexity

Complexity is wiping out GBP £11.7 billion a year in wasted UK AI spending, as most IT leaders say outputs are creating daily rework.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026
Consumers trust marketplaces more than brands online
Gaming

Consumers trust marketplaces more than brands online

Confidence in online retail is shifting towards the platform, with a 9,000-person study finding marketplaces outrank direct brands on trust.

By Mark Tarre • 4 min read • Thu, 28th May 2026
Merchants rush to adopt AI shopping agents, Ravelin finds
Data Protection

Merchants rush to adopt AI shopping agents, Ravelin finds

Most enterprise retailers now plan to use AI shopping agents, even as many say they are not ready for the fraud risks they bring.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 22nd May 2026

Stories from Other Regions

Market research stories

bunq study finds UK women lag men in crypto investing
Crypto

bunq study finds UK women lag men in crypto investing

Women in the UK are far less likely than men to buy crypto, with many saying they lack the confidence or know-how to start investing.

By Sofiah Nichole Salivio • 4 min read • Tue, 2nd Jun 2026
Australians turn to AI as trust gap widens, study finds
Wearables

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • Tue, 2nd Jun 2026
Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • Tue, 2nd Jun 2026
Irish startup Deece launches AI tool for better briefs
Digital Transformation

Irish startup Deece launches AI tool for better briefs

Poor briefs are said to waste more than €370 billion a year globally, as Deece rolls out software to tighten agency direction.

By Regine Laguilles • 4 min read • Mon, 1st Jun 2026
Automotive Insights & Regit launch vehicle-matched research
Data Privacy

Automotive Insights & Regit launch vehicle-matched research

It gives carmakers and dealers a sharper view of UK buyers by matching monthly survey answers to vehicle ownership and usage data.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 29th May 2026
Australian AI marketing benchmark expands with Kantar
Digital Transformation

Australian AI marketing benchmark expands with Kantar

Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.

By Mark Tarre • 4 min read • Fri, 29th May 2026
UK firms boost cyber & AI spending, Barclays survey
Data Protection

UK firms boost cyber & AI spending, Barclays survey

Confidence in defence remains patchy as 68 per cent of UK business leaders plan higher cyber spending and 46 per cent fear new tools widen threats.

By Karen Joy Bacudo • 4 min read • Wed, 27th May 2026
MYOB's Solo app sets culture-first template for products
Software-as-a-Service

MYOB's Solo app sets culture-first template for products

Solo by MYOB has already saved early users 17 hours a month, as the software group uses the app to test a new build model.

By Karen Joy Bacudo • 4 min read • Wed, 27th May 2026
Millions of Australians struggle to navigate legal issues
Artificial Intelligence

Millions of Australians struggle to navigate legal issues

Confusion, not fees, is blocking access to legal help for millions of Australians, a survey commissioned by LawConnect found.

By Mark Tarre • 5 min read • Tue, 26th May 2026
One NZ says trust now decides New Zealanders on AI
Data Protection

One NZ says trust now decides New Zealanders on AI

Confidence is lagging behind AI use in New Zealand, with most users still wary and many saying they would walk away over misuse.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 26th May 2026